蘑菇AV

P&G plans to cut 7,000 jobs鈥攔oughly 15% of its global nonmanufacturing workforce鈥攁s part of its long-term strategy of exiting underperforming categories and divesting smaller brands, including Vidal Sassoon in China and various assets in Europe and Latin America. General Mills offloaded its North American yogurt business to focus on higher-growth categories like snacks and pet food.

Latin America鈥攐nce a reliable engine of user growth鈥攊s slowing down. Economic pressures and fragmented usage patterns across many apps are making it harder for Facebook to hold attention. These declines suggest Facebook鈥檚 long-held advantage鈥攊ts scale鈥攊s no longer a sufficient moat.

Growth plans: The better-than-expected Q1 results come on the heels of the company announcing plans to boost its Latin America headcount by 28,000 this year, a 33% jump YoY, as part of a record $13.2 billion investment in the region.

This is a decline from last year, and highlights a challenge, particularly in Latin America (29%) and Europe (23%). To help marketers better understand where and how ad dollars are being spent, Nielsen has expanded Ad Intel coverage to include 20 individual platforms, capturing 95% of the US CTV ad market.

FIFA reports 5 billion football fans among its ranks, many of whom are concentrated across key emerging markets in Latin America, the Middle East, and Africa. Partnering with FIFA dovetails with Visa鈥檚 aim to grow by penetrating international markets and non-card payments.

NBC News now expands: The service is bringing 24/7 free streaming to Mexico, Brazil as digital news consumption soars across Latin America.

Key stat: The push for limiting minors鈥� access to social media is widespread鈥攏early 7 in 10 adults in Latin America believe minors should be prohibited from using social media, per Ipsos. Compliance and market risk: Age gates, real-time ID checks, and government controls don鈥檛 just stifle social media companies鈥� operations, they clamp down a key demographic in the most populous growth markets.

Latin America trade deals: Direct free trade agreements with Peru and Chile provide seamless access to imports like wine, coffee, fruits, and minerals. Agreements with Colombia and Panama are also in place for select goods. Retailers should look to increase the share of Canadian-made goods on their shelves. This would avoid import tariffs and capitalize on the growing 鈥淏uy Canadian鈥� sentiment.

Women aged 18鈥�24 account for nearly a quarter of its user base worldwide, and the platform is dominant across Asia-Pacific, Latin America, and the Middle East, where it has hundreds of millions of users. Our take: TikTok is the reason ByteDance is in Meta鈥檚 orbit. ByteDance鈥檚 Chinese business is slowing, but TikTok has become its most valuable asset.

With a projected $58.89 billion in sales in 2024, Mexico鈥檚 retail ecommerce market is the second-largest in Latin America. Brands and retailers that understand the nuances of Mexico鈥檚 diverse shopper base鈥攁long socioeconomic and geographic lines鈥攕tand to differentiate themselves in a highly competitive market and win consumers鈥� hearts, minds, and wallets.鈥� This deck will:鈥�.

Our regional flash survey explores how consumers in Latin America research products, the formats they prefer most, and the influence of sponsored product ads on their purchase decisions. It also provides marketers with actionable insights into how to best position their brands on the path to purchase.

In North America, Western Europe, and Latin America, Gen Z adoption was well ahead of the total average. More than one-third of Gen Z respondents in Latin America watched influencer videos. That鈥檚 the highest rate globally, slightly ahead of South and Southeast Asia. For all ages, the Asian regions (including East Asia and Oceania) and Latin America showed greater adoption of influencer videos.

Those two leaders, along with China and a handful of major markets in Western Europe and Latin America, prop up the worldwide sub OTT penetration rate. By contrast, many large countries like Japan, Indonesia, and India fall far below the worldwide average. Most sub OTT viewers are in Asia-Pacific.