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LinkedIn ushers in new efficiencies with AI-generated copy suggestions. TikTok, AI, and beyond: 6 social strategy takeaways from marketing pros. 3 tips for a successful marketing mix modeling strategy. Why marketers are leaning into attention vs. viewability metrics.

The ad spending winter of 2022 and early 2023 was mild and short-lived, as we predicted. And after a solid H2 2023, things are looking up across the board for 2024.

In the wake of recent regulatory scrutiny over using unapproved communications tools, Putnam Social Advisor Survey indicated that financial advisors had begun to decrease their use of all social media for business purposes since 2021鈥攚ith the notable exception of LinkedIn.

Fractional CMOs can be found via LinkedIn or via fractional CMO networks, such as Grow Powered or CMOx. But before contracting, brands looking to work with fractional CMOs must first understand what their needs are. Some fractional CMOs work entirely in strategy, said Mead.

Snapchat is still small: At $2.08 billion in US ad revenues this year, Snapchat is behind Meta ($51.35 billion), TikTok ($6.19 billion), LinkedIn ($3.95 billion), and Pinterest ($2.24 billion). 鈥淎dvertisers are still turning to tried-and-true platforms over smaller or experimental ones,鈥� explained Enberg. Subscriptions mark a bright spot for Snapchat.

This growth is being driven by an increase in users across Facebook, Instagram, LinkedIn, Snapchat, and TikTok, said our forecaster Oscar Orozco. Only one social media platform鈥擳umblr鈥攚ill lose users this year (compared to 2019). Increased video content is also boosting time spent. And not just on TikTok and Instagram, but also on platforms like Pinterest, which aren鈥檛 traditionally known for videos.

Banks most prefer Facebook at 95%, followed by LinkedIn (75%) and Instagram (62%). The next most popular are X (formerly known as Twitter) at 41%, YouTube (39%), and blogs (19%). Only 7% of banks use TikTok. With more than one billion active users each month, it remains the fastest-growing social network, with a 105% increase in US users over the past two years.

LinkedIn and Pinterest are gaining ground. The two platforms have always appealed to more niche audiences, but even they are seeing user gains. This may not attract significantly more ad spending, but it will cement their positions of importance to relevant advertisers.

While LinkedIn remains a tried-and-true platform for B2B advertising, marketers should also focus on YouTube, according to our B2B Social Media Marketing report. On YouTube, B2B influencers share expert opinions, research, and analysis while viewers can learn more about new technologies or get an inside scoop on what it鈥檚 like to work at a certain company.

But doctors are also using public social platforms for medical information and professional networking. 52% use Facebook as their public platform of choice to join private medical groups. 35% say LinkedIn is the most helpful social platform for learning about Congressional actions and key opinion leader presentations. 62% use Twitter to follow hospitals and professional organizations.

There are a few possible reasons so many RMNs鈥攁nd other ad networks like Spotify, LinkedIn, and Uber鈥攁re offering self-service. Concerns about ad placements: As retail media moves off-site, advertisers are worried about programmatic ads going to made-for-advertising (MFA) websites that lack customer engagement.

Other social players鈥攊ncluding X, Pinterest, Snap, and LinkedIn鈥攁ll stand to benefit, but to a far lesser extent. The same is true for connected TV and retail media players like Amazon, Netflix, Disney, and Walmart. Why Meta benefits: A TikTok ban would reduce competition in the social media space, especially in the video content segment.

And on LinkedIn, any user can now search content partnerships, evidencing the platform's push for more creator activity. Player: Amazon. Ads are coming to Prime Video. Amazon announced it will run ads on the streaming platform starting in 2024. Unlike other streamers that have introduced ad tiers, Amazon already has a well-established ad network, meaning the new ad spots will probably fill up fast.

LinkedIn: Every company has a global account but country-specific pages and local language content isn鈥檛 common. YouTube: Local YouTube accounts are available in just a few countries and the same is true for other channels with a visual focus, like Instagram and Pinterest.

As Insider Intelligence principal analyst Debra Aho Williamson points out in a recent LinkedIn post, TikTok is actively rolling out features designed to increase time spent like longer video lengths and live streaming and shopping features. The big red button: All that leads up to the House鈥檚 expansion of President Biden鈥檚 ability to ban the app.

B2C marketers are increasingly eyeing LinkedIn. Retail and CPG advertisers are shaping social ad offerings. Methodology: Data is from the April 2024 Mediaocean "2024 Retail Advertising Outlook Report." 117 retail marketing professionals worldwide were surveyed during November 2023 by TechValidate.

More Chart of the Day. 7/17 - $600 billion ad question. 7/14 - AI and market analysis. 7/13 - Don鈥檛 fear the AI. 7/12 - B2B鈥檚 LinkedIn the chain. 7/11 - Just in Prime.

Sponsored messages on LinkedIn or targeted SMS messages can help marketers avoid issues with email, but they come with a price tag. Quick takeaways:. Build a strong brand so consumers recognize it in the inbox. Keep your email content relevant by investing in your own data to target campaigns to the best potential consumers.

Meta, Snap, Pinterest, and Microsoft, which owns LinkedIn, all cited difficult economic conditions in their most recent earnings calls. Normalization is here after a radical rebound. Advertisers boosted spend big-time in 2021 as they recovered from the pandemic slump. But 2021 was an outlier, and ad spending has come back down to earth.

This may not change how you strategize for SEO or how you create content, but it's important context that should shape your perspective,鈥� wrote Garrett Sussman, demand generation manager for iPullRank on LinkedIn. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

This is crucial for trust-building.鈥�. 6 in 10 B2B marketing leaders worldwide plan to use in-person events as a top marketing technique next year, per a May 2023 LinkedIn survey conducted by Ipsos. A quarter of US B2B marketers say their leading areas of spend are on in-person tradeshows and events, per August 2023 Sagefrog Marketing Group data.

The lack of links and proper (/fair) attribution continue to be the worst part,鈥� Lily Ray, senior director of SEO and head of organic research at digital marketing agency Amsive Digital, wrote on LinkedIn. Executives are right to consider search relative to their business, but marketers and publishers should keep in mind that SGE (and Bing) could cause them new problems.

Among smaller players, LinkedIn and Reddit will see healthy ad spend, while Twitter and Snap are in trouble. The big players: The Google-Meta duopoly accounts for less than 50% of the US digital ad market as of last year. 鈥淯nless something changes at Meta with their model, it鈥檚 entirely likely Amazon will eventually catch them and we鈥檒l have a true triopoly,鈥� said Cramer-Flood.

Memorable quote: As Simon Taylor, head of strategy and content at Sardine.ai, wrote on LinkedIn, 鈥淚f you鈥檙e a smaller bank and don鈥檛 have the funds to invest in customer experience, maybe the answer is not to compete on digital user experience.鈥�. Our take: The buzz around headless banking feels a little like the rising hype over BaaS before the end of 2023 and a steady stream of consent orders.

Some platforms, like TikTok and LinkedIn offer tools to combat ad fatigue by measuring frequency and reach. But measuring ad frequency across platforms is more difficult, and may require the use of a third-party ad-tech. 2. Frequency issues hold back CTV advertising.