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Use this chart: Marketers and retailers can take note of Ticketmaster鈥檚 dominant position in the marketplace as a signal for prime advertiser audiences, providing reach for sports brands, event sponsors, and businesses of all sizes. Additionally, marketers can strategically offer targeted discounts for live events to address the price sensitivity felt by Gen Z. Related 蘑菇AV reports:.

Faced with booming media rights costs and legalized gambling, broadcasters, streaming services, and leagues are navigating how to stay innovative, remain profitable, and keep sports accessible for everyone. Media rights costs for major sports have surged dramatically, posing a significant challenge for traditional broadcasters like NBC and Disney.

On today鈥檚 podcast episode, we discuss how March Madness viewership stacked up this year, if women鈥檚 college basketball was able to sustain the bump from the 鈥楥aitlin Clark effect鈥�, and how viewers of women鈥檚 sports are both different and the same. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, Vice President of Content Paul Verna, and Vice President of Inclusive Insights Charlene Polite Corley. Listen everywhere and watch on YouTube and Spotify.

Sports programming remains a relatively bright spot, but entertainment companies heading into Upfront season will need to lean heavily on live events and proven franchises to secure commitments. Our take: Marketers who can stay agile, build contingency plans, and focus on value-based messaging are more likely to come out ahead.

One of the nicer ways to use Twitter was to have it open as a companion during some major event, whether it's a sports match or the election or the Oscars or something like that. And that service is splintered across a lot of these platforms. Reddit now has these live blogs on sports subreddits that are very popular and get a lot of activity. There are places for those users to go, if not Bluesky.

Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.

Disney recently announced plans to acquire a majority stake in streaming service Fubo and merge it with Hulu + Live TV, creating a large pay TV service and clearing the way for Venu Sports to launch and disrupt sports streaming. Without a major rights deal of its own, Roku could struggle to attract new customers.

Live engagement is at an all-time high, with 70% of viewers using multiple platforms while watching the game, according to a new Adtaxi survey. The most effective Super Bowl campaigns are no longer just a single ad鈥攖hey鈥檙e an entire conversation spanning digital, social, and streaming. Given that, it's no surprise omnichannel media is a leading investment priority for brand and agency marketers.

Shoppable media helps brands monetize live events. Sports ad inventory growth creates new, niche opportunities for brands. 5 key stats on CTV: Growth normalizes, subscriptions reign, and ad spend evolves. Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase. Note: The Rio 2016 Olympics took place between August 5-21, 2016.

NBCU and Macy鈥檚 deal highlights live events as crucial opportunities: Advertisers reach massive audiences through events like the Macy鈥檚 Thanksgiving Day Parade.

US sports betting is on the rise, with total sports betting handle projected to increase by 35.0% to $184.45 billion this year, according to our March 2023 forecast. Sports betting site FanDuel had a Super Bowl ad for the (sports) books last year, featuring a live field goal kick from former NFL player Rob Gronkowski. FanDuel will be back in 2024鈥檚 game, featuring Gronkowski making another attempt.

Nearly half of US adults who have made a purchase via shoppable commerce have done so on social media, according to our February 2024 survey conducted by Bizrate Insights. But budding partnerships between brands and streamers may shift more commerce toward connected TV (CTV) platforms, especially around live events. For example, Paramount piloted a shoppable experience during the CMT Music Awards, NBCUniversal launched a new shoppable ad format ahead of this Summer鈥檚 Olympics, and Amazon added shoppable ads to its Amazon Prime platform.

Oscars viewership falls 7% but improves across younger demographics: The ratings decline doesn鈥檛 necessarily mean that live events are a lost cause.

Biddable pause ads can stand out from standard offerings by combining real-time bidding technology with contextual, viewer-specific targeting to better align with Fubo鈥檚 core sports audience鈥攎aintaining viewer interest and advertiser confidence in Fubo鈥檚 unique value.

Record viewership for women鈥檚 sports is finally making brands take notice: A coalition of brands and sports leagues is pressuring networks to give women鈥檚 sports primetime slots.

Venu Sports is officially dead: Disney, Warner Bros. Discovery, and Fox are scrapping the controversial sports streaming service to focus on existing products.

This includes intrinsic ads in racing or sports games, or more elaborate game collaborations in virtual worlds. Shoppable formats are coming. Roblox has introduced ads leading to branded immersive experiences, an early form of shoppable ads.

DirecTV and Dish challenge the Disney-Fubo merger: Legal fight over Venu Sports launch highlights antitrust concerns in sports streaming.

Its WWE deal will bring another high-viewership, recurring, live streamed event to the service, and is likely to draw advertisers. Our take: The US launch of Netflix鈥檚 ad tech represents the streaming service鈥檚 ad business reaching maturity.