蘑菇AV

US ecommerce as a whole is moving toward mcommerce. Just under half (49.8%) of total US ecommerce sales will occur on mobile devices in 2027, per our forecast. And the share of mobile buyers will grow from 66.5% of the population in 2023 to 70.0% in 2027, per our forecast. Marketplaces will need to experiment with new channels and formats.

Retailers with high mobile app adoption rates like Amazon, Shein, and Walmart are likely to see a disproportionately high share of mcommerce transactions, according to Lipsman. Those who want to boost app adoption should use email communications, physical stores, and even TV ads to market their apps more effectively, said Lipsman.

Mcommerce is driving ecommerce growth in the US, and will account for close to half (49.8%) of US ecommerce sales in 2027, according to our June forecast. Social commerce in particular will account for 5.9% of US retail ecommerce sales this year, and 7.8% come 2026, according to our July 2022 forecast.

A mobile app can also help brands capture more mcommerce spend. 5. Gamification can increase loyal consumers鈥� visits and spending. Key stat: Brands using gamification strategies have seen engagement increases鈥攕uch as a 35% rise in store visits, per Paytronix鈥攖hrough rewards earned from challenges or games like a digital treasure hunt.

On today's podcast episode, we discuss a special edition of the unofficial list of the retailers who have made a comeback (from the dead). This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers who have most impressively come back from the brink, and how they did it. In this month's episode, Committee members Senior Analyst Sara Lebow and Senior Director of Content Becky Schilling will defend their list against Senior Analyst Sky Canaves and Principal Analyst Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Mcommerce will also make deeper inroads in Latin America鈥檚 ecommerce market: Its share of total retail ecommerce sales will reach about 63%, or $120 billion, up from 40% in 2019. Consumers鈥� Evolving Search Habits Fuel Retail Media Advertising. Google will struggle to remain relevant for product research.

We also anticipated that QR codes and visual search would create new mcommerce opportunities as they became more ubiquitous. Where we are now. CTV gets shoppable: Retail media partnerships are driving shoppable CTV as brands narrow the gap between awareness and purchase. Early adopters include Instacart and DoorDash, which both tested the technology leading up to this year鈥檚 Super Bowl.

According to our 鈥淐hatGPT and Retail鈥� report, the top three areas where generative AI will have the greatest impact are mobile commerce, social commerce, and voice commerce. But as adoption increases and the technology matures, retailers may eventually be able to use generative AI to create high-quality content, improve personalization, or accelerate product design. 2.

More Chart of the Day:. 9/13 - Calling on mcommerce. 9/12 - Biometrics don鈥檛 pass the trust test. 9/11 - Customer service calls. 9/8 - Do we have your attention? 9/7 - Influential social spend.

But mobile commerce will account for more than two-thirds (67.8%) of ecommerce sales there in 2023. Language remains an obstacle to online fashion sales in some markets. Fashion ecommerce in the Middle East faces many of the same obstacles as elsewhere, including fit and sizing issues. But in Saudi Arabia, language was cited as a barrier by a fifth of consumers in BoF鈥檚 survey.

We're seeing m-commerce sales in Western Europe are going to grow by 4.4% in 2023 and in the UK where e-commerce sales as a whole are in decline, m-commerce sales are growing. Some of that is down to mobile penetration still being on the rise across the former EU-5.

On today's podcast episode, we discuss the many goals of ancillary services, how they drive foot traffic, and what retailers should be thinking about before introducing them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

For example, mcommerce accounts for 82.1% of India鈥檚 ecommerce sales, so any digital shopping experience will have to be optimized for the mobile consumer. Apparel retailers also have to take into account the fact that traditional garments, like saris, account for around 65% of the women鈥檚 apparel market, per BoF, which could require brands to develop product lines specific to the country.

Mcommerce will account for around 43% of US ecommerce sales in 2023鈥攖hat share will grow to nearly 50% in 2027, per our forecast. Mobile is also a critical bridge between online and offline sales and should be prioritized to drive traffic to both channels. Retailers lag average spending on digital display advertising because search remains a priority.

TV is transforming into a retail platform: Shoppable media drives real-time purchasing, with US consumers spending $290 annually on TV-inspired products.

Consumers are cautious with their spending, so retailers must maximize every interaction in the purchase funnel. Here are three ways retailers may be leaving money behind, and what you can do about it.

No, one of the things that is very interesting here is I've seen mobile experiences, where generally, you have an okay m-commerce experience, and then, for whatever reason, the carts, when you're at the point of purchase, basically, you don't have the level of optimization that you would like. And this is a big deal, because mobile cart abandonment rates are significantly higher.

And while an average of 84% of UK adults use smartphones needed for mcommerce, only 76% of people with disabilities use them, per August 2020 data from the Office for National Statistics. The UK payments opportunity is rich鈥攁nd the battlefield is crowded. It鈥檚 home to a 拢1.96 billion ($2.41 billion) revenue pool for card interchange alone.

This year, US holiday sales will reach a record $1.353 trillion, per our July 2024 forecast. That holiday season is starting earlier and earlier, which means marketers need to be prepared now for shopping to pick up in September and October. The election and consumer concerns about the economy will complicate where advertisers reach consumers and what messaging they use. Here are five stats marketers should see as they prep their holiday campaigns.

Social commerce has yet to reach its potential in the UK. Social buying is still on the rise鈥攁nd there is plenty of headroom to grow spend.

The company鈥檚 AI assistant aims to simplify sales and marketing processes and boost efficiency.

September was style month, with Walmart hitting New York Fashion Week, Levi鈥檚 launching an app for stylist recommendations, Old Navy going vintage, and more. See who else made our September unofficial most interesting retailers List.

And for Alibaba it was also e-commerce and especially mobile commerce. And from there they were able to expand with payments as a base into so many other services. So we haven't yet seen that link. It's kind of an evolutionary leap that needs to take place. But I'm pretty confident that it will take place with the younger generation and their overwhelming use of iPhones. Jaime Toplin:.

Social commerce still has plenty of room to expand in the US. With discovery and inspiration as the key characteristics of social commerce, TikTok won鈥檛 be Amazon鈥攂ut it will bring in new Gen Z shoppers.

But that's really been driven by mobile commerce and how much easier it is becoming to buy things on your phone through apps and mobile payment solutions like Apple Pay. Blake Droesch:.