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Google is also bringing its state-issued ID capabilities to Iowa, New Mexico, and Ohio. And it’s expanding its network of places that will accept the digital IDs. It’s also integrating more transit cards. In the US, users can add select prepaid commuter benefit cards to the wallet. This feature is also coming to Germany and Hong Kong.

Brazil, Mexico, and Russia are also relatively large economies set for impressive ecommerce growth, but unlike India they’re not in the $100 billion ecommerce club—a threshold only six countries have crossed as of the end of 2023. Every country we track will post positive ecommerce growth in 2024.

The survey was conducted in Australia, Brazil, Canada, China, France, Germany, India, Japan, the Nordics, Mexico, Singapore, South Korea, Taiwan, the UK, and the US.

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These stores are across seven countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay. El Puerto de Liverpool. More commonly referred to as "Liverpool," the company is a retail chain in Mexico that sells products such as clothing and household items. Walmart de ²Ñé³æ¾±³¦´Ç y Centroamérica.

The exceptions are countries with a strong local competitor, like Mercado Libre in Mexico and Brazil. Domestic retailers in smaller markets, like Canada, have been slow to develop ecommerce channels, resulting in Amazon's dominance. Canada’s lag was acute in the past decade, especially versus the US.

Shoppers in this age cohort are also in the prime earning years of their careers and represent the second-largest digital buyer segment in several Latin American countries, like Brazil and Mexico, behind 25- to 34-year-olds. But not all consumers see the utility of sponsored product ads.

As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.