Ä¢¹½AV

"The name of the game today seems to be incrementality," said Jonathan Fasano, business development director at Walmart Connect Mexico and Central America, during a recent Ä¢¹½AV Summit on commerce media.

Most of the growth is tied to ever-rising retail ecommerce. Retail media’s valuable first-party data is now being used for ads targeted in-store and in nonendemic channels like CTV. Google, Meta, and Amazon still dominate the ad spending landscape. The triopoly’s share in Canada is among the highest in the world.

²Ñ±ð³æ¾±³¦´Ç’s ecommerce market is dominated by players like Mercado Libre, Amazon, Walmart, and Liverpool, offering TikTok Shop plenty of competition in a high-growth growth market. Sources. Associated Press. CNBC. The Economist. The Information. MediaPost. NPR. Politico. South China Morning Post. Wall Street Journal.