蘑菇AV

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

The news: T-Mobile, Verizon, and AT&T are in various stages of launching satellite messaging services, extending mobile connectivity into remote areas. Key takeaway: Satellite-cellular convergence opens new paths for targeted ads. As T-Mobile, Verizon, Apple, and others build out skyward networks, marketers gain access to previously unreachable users in creative ways. Marketers should prepare for a world without dead zones. With satellite connectivity becoming widespread, it could unlock new inventory, audiences, and high-intent use cases鈥攅specially for premium segments.

The news: Fortnite-maker Epic Games settled its antitrust lawsuit against Samsung, ending claims that Samsung and Google blocked rival app stores, per Bloomberg. Epic had accused Samsung鈥檚 鈥淎uto Blocker鈥� of preventing third-party app store downloads, alleging collusion with Google. Samsung and Google previously denied wrongdoing, calling Epic鈥檚 claims 鈥渂aseless鈥� and 鈥渕eritless.鈥� Our take: With Epic鈥檚 continued disruption of app store ecosystems, marketers should prepare for a fragmented but freer market鈥攁lternative app stores allow more control over promotions, subscriptions, and bundled offerings.

Mobile ad spending reaches $203 billion: Desktop grows steadily, but its share falls below 25%, reflecting the continued platform shift.

e at last: Microsoft鈥檚 update kills default Edge and Bing prompts, giving rivals room to breathe鈥攁nd forcing marketers to rethink how they reach EU users.

Lens integration sidesteps users to search without leaving the app. It sets up future monetization even if beta excludes ads and affiliate links鈥攆or now.

Programmatic accounts for the vast majority of digital display ad spending across the major markets we track in Western Europe. The UK holds a significant lead in terms of overall spend, but France and Germany are growing quicker.

Discord tests 鈥淒iscord Orbs鈥� to reward users for ad interaction: A broader rollout could prove successful at driving action among key demographics.

With AI mostly glossed over online, there's a golden chance to stand out鈥攖each, show, and prove what AI can actually do for people.

On today鈥檚 podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad spending, and how marketers are reacting to everything. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner. Listen everywhere and watch on YouTube and Spotify.

Shorts now dominate prime screen space on connected TVs, signaling YouTube鈥檚 bid to normalize mobile-first formats in the living room鈥攚hether users like it or not.

AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.

As AI search gains traction, Apple hints it won鈥檛 stay Google鈥檚 passive partner鈥攑otentially redrawing the future of search, ads, and browser dominance.