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Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. 9/12 - Biometrics don鈥檛 pass the trust test. Note: An influencer is an individual who can sway the brand preferences, buying decisions, and loyalty of a broader population, regardless of follower count.

QR codes and visual search create new mcommerce opportunities. QR codes have become ubiquitous on billboards and digital out-of-home (DOOH) screens as direct conduits to product pages and interactive experiences. Predictions. Carmakers partner with payment systems.

On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA鈥檚 resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Sarah Marzano.

US ecommerce as a whole is moving toward mcommerce. Just under half (49.8%) of total US ecommerce sales will occur on mobile devices in 2027, per our forecast. And the share of mobile buyers will grow from 66.5% of the population in 2023 to 70.0% in 2027, per our forecast. Marketplaces will need to experiment with new channels and formats.

US mcommerce sales will reach $558.29 billion in 2024, representing 44.6% of total US ecommerce sales, per our November 2023 forecast. Shopping via CTV is still relatively new to consumers, so it may take a while for it to become as widely adopted as mobile shopping. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

These gains are being bolstered by the rising adoption of mcommerce, which, according to our forecast, will account for nearly 50% of total US holiday ecommerce sales this year. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Retailers with high mobile app adoption rates like Amazon, Shein, and Walmart are likely to see a disproportionately high share of mcommerce transactions, according to Lipsman. Those who want to boost app adoption should use email communications, physical stores, and even TV ads to market their apps more effectively, said Lipsman.

Mcommerce is driving ecommerce growth in the US, and will account for close to half (49.8%) of US ecommerce sales in 2027, according to our June forecast. Social commerce in particular will account for 5.9% of US retail ecommerce sales this year, and 7.8% come 2026, according to our July 2022 forecast.

Mcommerce will also make deeper inroads in Latin America鈥檚 ecommerce market: Its share of total retail ecommerce sales will reach about 63%, or $120 billion, up from 40% in 2019. Consumers鈥� Evolving Search Habits Fuel Retail Media Advertising. Google will struggle to remain relevant for product research.

We also anticipated that QR codes and visual search would create new mcommerce opportunities as they became more ubiquitous. Where we are now. CTV gets shoppable: Retail media partnerships are driving shoppable CTV as brands narrow the gap between awareness and purchase. Early adopters include Instacart and DoorDash, which both tested the technology leading up to this year鈥檚 Super Bowl.

On today's podcast episode, we discuss if big tech executives will soon be held responsible for what happens on their platforms, whether Walmart+ is now a legitimate threat to Amazon Prime, how much swapping out barcodes for QR codes moves the needle, how early is too early for holiday marketing, why dogs tilt their heads, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, and analysts Sarah Marzano and Carina Perkins.

According to our 鈥淐hatGPT and Retail鈥� report, the top three areas where generative AI will have the greatest impact are mobile commerce, social commerce, and voice commerce. But as adoption increases and the technology matures, retailers may eventually be able to use generative AI to create high-quality content, improve personalization, or accelerate product design. 2.

Mcommerce will account for around 43% of US ecommerce sales in 2023鈥攖hat share will grow to nearly 50% in 2027, per our forecast. Mobile is also a critical bridge between online and offline sales and should be prioritized to drive traffic to both channels. Retailers lag average spending on digital display advertising because search remains a priority.

Social commerce has yet to reach its potential in the UK. Social buying is still on the rise鈥攁nd there is plenty of headroom to grow spend.

More Chart of the Day:. 9/13 - Calling on mcommerce. 9/12 - Biometrics don鈥檛 pass the trust test. 9/11 - Customer service calls. 9/8 - Do we have your attention? 9/7 - Influential social spend.

But mobile commerce will account for more than two-thirds (67.8%) of ecommerce sales there in 2023. Language remains an obstacle to online fashion sales in some markets. Fashion ecommerce in the Middle East faces many of the same obstacles as elsewhere, including fit and sizing issues. But in Saudi Arabia, language was cited as a barrier by a fifth of consumers in BoF鈥檚 survey.

We're seeing m-commerce sales in Western Europe are going to grow by 4.4% in 2023 and in the UK where e-commerce sales as a whole are in decline, m-commerce sales are growing. Some of that is down to mobile penetration still being on the rise across the former EU-5.

For example, mcommerce accounts for 82.1% of India鈥檚 ecommerce sales, so any digital shopping experience will have to be optimized for the mobile consumer. Apparel retailers also have to take into account the fact that traditional garments, like saris, account for around 65% of the women鈥檚 apparel market, per BoF, which could require brands to develop product lines specific to the country.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Blake Droesch and Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Social commerce still has plenty of room to expand in the US. With discovery and inspiration as the key characteristics of social commerce, TikTok won鈥檛 be Amazon鈥攂ut it will bring in new Gen Z shoppers.

On today's podcast episode, we discuss what Chipotle has that Starbucks is trying to gain, how Starbucks can turn the ship around, and what its struggles tell us about the greater retail world. Listen to the conversation with our analyst Sara Lebow as she hosts analyst Sky Canaves and vice president of content Suzy Davidkhanian.