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Time spent with TV, computing devices, and music streaming is dropping. Almost every country in the region experienced a drop of at least 11 minutes in time spent with online TV/streaming. It was the largest global drop, as the average regional time decreases by 13 minutes to 1:40. UAE was the only country to see an increase in time spent, while Egypt lost the most time (down by 20 minutes).

Growth has slowed, but bright spots remain in key categories.

Central and Eastern Europe remains the region with the least amount of time spent with music streaming and podcasts, as well as the lowest rate of music/audio adoption in the world at 55.1%. The increase of 6 percentage from H1 2022鈥攖he largest jump in music/audio penetration among the regions鈥攊s mostly driven by the rebounding of Russia鈥檚 music/audio penetration to near pre-war levels.

A decision against SiriusXM鈥檚 cancellation process underlines the brand risks of burdensome subscription practices as the FTC tightens consumer protections.

Music streaming lost 6 minutes daily YoY, falling to 1:30 in H1 2023. Streaming apps now command 50% more daily time than radio, as services like Spotify and audiobooks attract more listeners. Podcasts were also down significantly. The format lost 9 minutes YoY, falling to 43 minutes in H1 2023.

It was first in Western Europe in online TV/streaming and print press and second in music streaming and podcasts鈥攁 finding that lines up with its top finish in music/audio streaming. On the other hand, Norway was last in the region in PC/laptop ownership and time spent with PC/laptop/tablet. Portugal. Portugal came in first in Western Europe in six categories of device ownership and media use.

Because people are watching, the other part of this is, it's not as though folks don't watch sports on streaming platforms. And Oscar, your team put these numbers together. As of last year, more folks watched live sports on digital platforms than those who watched on traditional pay TV. Oscar Orozco:. That's right. Marcus Johnson:. According to our forecasting team.

People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.

This was a big year for music releases. There are a lot, and a big quarter for music releases as well. There were a lot of very popular albums from major artists that I think drew a lot of people to audio streaming services in general. A lot of albums that really penetrated the cultural zeitgeist. Like Brat this summer was a big one, great album.

Short Video, Gaming, and Music Streaming Stand Out in Media Usage. Similar to the total US population, younger LGBTQ+ consumers more frequently use digital platforms like TikTok, Instagram, and YouTube, according to Community Marketing & Insights (CMI) data. Time spent with cable TV and broadcast radio skews older. Where they overindex in media usage is in music and gaming.

It also added music videos and video podcasting. The shift started as an uphill battle, since Spotify listeners were geared to start a podcast or audiobook and then turn away from the app, but Ek said the changes are bringing engagement up and churn down. 63% of the audiobooks audience listens while commuting, per Voices, meaning visual features aren鈥檛 always accessible.

Social and streaming platforms now drive Gen Z鈥檚 content choices as algorithmic recs eclipse word of mouth for viewing choices.

In October, the streaming platform revised its podcast comments offering based on creator feedback, allowing comments to be posted automatically rather than requiring hosts鈥� manual approval. This week, Spotify updated its data analytics platform for creators and added the ability for podcasters to promote their content in user feeds through episode clips of up to 90 seconds.

I feel like they've yet to identify what the next frontier for the music streaming service is. Marcus Johnson:.

In addition to Grubhub+, Prime membership offers members fast and free shipping, access to exclusive sales events, and video and music streaming services, as well as perks like discounted One Medical membership. Those perks convinced 97.2 million US households to subscribe to Prime, per our forecast.

Streaming video and music top Gen Z adults鈥� media activities, but their digital lives aren't just about entertainment. The multitasking, multidevice cohort treats the intersection of media and technology as a lifeline for socializing and staying informed.

For example, beyond access to exclusive sales, Amazon Prime offers a broad swath of perks, including fast, free shipping; a free Grubhub+ membership; Prime Video streaming service; Prime Music streaming service; and photo storage. Those perks have convinced 97.2 million US households to subscribe to Prime, per our forecast.

Amazon Prime is deeply entrenched in the US, with 75% of households as members. Despite this saturation, Amazon sees growth opportunities in international markets and among underpenetrated US demographics: rural, younger, and lower-income consumers. These groups show untapped potential, said Jamil Ghani, Amazon Prime鈥檚 worldwide VP. Prime fuels Amazon鈥檚 ecosystem鈥攎embers spend more by using benefits like streaming, pharmacy, Grubhub+, and free shipping. In contrast, nonmembers often spend less over time. By expanding perks and appealing to new segments, Amazon uses Prime to drive loyalty, customer lifetime value, and resilience against macroeconomic shifts.

The new feature generates offline playlists without manual downloads, boosting the app鈥檚 stickiness and expanding streaming options.

It allows access to numerous applications including immersive virtual worlds, gaming, social media, music streaming, and finance. The biggest difference between Web3 and its predecessors lies in decentralization: It is jointly operated by multiple players instead of being controlled by central authorities, such as Google or Microsoft in the current version of the internet.