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Major players including Netflix, Disney+, and Max rolled out ad-supported offerings last year, a move that not only opened up more ad inventory, but increased viewership, too. An Insider Intelligence forecast suggests that US adults are doubling how much time they spend streaming, from about 1 hour daily in 2019 to more than 2 hours daily in 2024.

The news: In a move to expand its offering, Netflix will livestream the annual Screen Actors Guild (SAG) Awards from 2024. This year's SAG Awards, to be held on February 26, will be streamed on Netflix's YouTube channel; next year, it will be available to subscribers on the streaming platform itself.

Share of viewing time between cable and broadcast TV in the US fell to a combined 49.6% last month, according to Nielsen.

Netflix dominates in consumer attention however you slice the data.

狈别迟蹿濒颈虫鈥檚 US ad revenues per ad-supported viewer will fall from $70.44 this year to $59.67 by 2026, according to our forecast.

Netflix will remain on top despite a shaky 2023. Estimates for Hulu and the other sub OTT services were not affected by the writers strike.TikTok and YouTube are in a close fight for short- and medium-length video viewing time.

Speed bump ahead: Could Netflix lose this momentum as its password crackdown begins in the US? Possibly. Over a third (37%) of current Netflix subscribers in the US said they would cancel their account if they could no longer share their password with people outside of their home, according to a survey by Samba TV and HarrisX as reported by TV Tech.

Netflix hits 238 million members in Q2 after account-sharing purge: The streaming service saw revenues rise 2.7% despite a quarter of ups and downs.

NBCUniversal and Roku experiment with shoppable ads to reach viewers in their homes, while Netflix courts customers in the real world. Here鈥檚 how each company is leaning into commerce to diversify revenue streams.

he streaming service is expected to bypass the video-centric social media giant by 2026. Nonetheless, Netflix use is influenced by social media: 45% of Gen Zers choose what to watch based on trending content, according to Tubi.

Netflix CFO Spencer Neumann is optimistic about the future of ads on Netflix. 鈥淲hen you get into 鈥�26 and beyond, [advertising] can be even more meaningful and, hopefully, it becomes to the point where it is a primary [revenue] contributor, given all of that engagement and reach that we鈥檙e building,鈥� he said on the company鈥檚 earnings call last week.

Netflix gets a boost from Latin America in Q1: The region is a vital market for new users and incremental revenue growth, despite the controversial clampdown on password sharing.

Inflation forces judicious consumers to get more judicious with streamers: Netflix thrives with strategic moves, while others invest heavily in content.

And the question is Netflix charges the most for this standard ad-free package in which country? So this is a monthly price and it's as of February this year. And your options are Switzerland, Greenland, or the US. So Slack me those answers. Switzerland, Greenland, or the US. (21:11):. Okay. The answers are in. Let me start with the US. It wasn't the US. The US comes in fifth at $15.49.

On today's podcast episode, we discuss why Netflix was able to grow subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and the most significant threat facing Netflix at the moment. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.

It鈥檚 been a year since Netflix launched its 鈥淏asic With Ads鈥� tier, joining an increasingly cluttered landscape of ad-supported streaming platforms. Netflix leveraged a year of solid connected TV (CTV) ad spend growth, cost-conscious consumers, and Hollywood strikes that emphasized the value of a deep existing catalog to grow its ad supported plan to 15 million global monthly active users, according to a company post. Here鈥檚 a look at what鈥檚 new, what鈥檚 working, and what needs more attention at Netflix.

On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.

Netflix viewership grows thanks to hit show 鈥楤ridgerton鈥�: While Netflix is seeing gains, it still falls behind NBCU, YouTube, and Disney.

Netflix, total revenue grew 3% money from US and Canada was up to. What should we make of their low single digit revenue growth? Daniel Konstantinovic:.

However, in 2024, Hulu will have more than six times the number of US ad-supported viewers as Netflix. And its CTV ad revenues will be more than four times the size of 狈别迟蹿濒颈虫鈥檚. Disney+ will lean on ads to cut its financial losses. In June, Disney+ will begin cracking down on password-sharing.

How streaming services are adapting to Amazon鈥檚 shakeup: The launch of ads on Prime Video in January has forced Netflix and others to lower CPMs to compete.