Chart
| Mar 18, 2024
Source: Out of Home Advertising Association of America (OAAA)
Chart
| Nov 16, 2023
Source: Out of Home Advertising Association of America (OAAA)
Chart
| May 18, 2023
Source: Out of Home Advertising Association of America (OAAA)
Chart
| Mar 28, 2023
Source: Kantar; Out of Home Advertising Association of America (OAAA)
Chart
| Mar 28, 2023
Source: Out of Home Advertising Association of America (OAAA)
Chart
| May 18, 2023
Source: Out of Home Advertising Association of America (OAAA)
Chart
| Mar 28, 2023
Source: Out of Home Advertising Association of America (OAAA)
Chart
| Mar 28, 2023
Source: Kantar; Out of Home Advertising Association of America (OAAA)
Chart
| Mar 28, 2023
Source: Kantar; Out of Home Advertising Association of America (OAAA)
Chart
| Mar 7, 2023
Source: Insider Intelligence
Vinted has partnered with European ecommerce delivery provider InPost in a deal that will leverage InPost’s network of 35,000 out-of-home (OOH) delivery sites across Europe. How can retailers attract cross-border buyers? Localize the shopping experience.
Report
| Feb 15, 2024
“It all started with out-of-home car topper ads,” said Dwyer. “Then we added bike docking stations and in-car tablets. Those were the foundation for us to get comfortable with advertising.”. But as Lyft Media grew out its third-party partnerships, it enabled the network to continue to expand into other formats, including in-app ads in display and video formats.
Article
| Oct 28, 2024
Physical stores are the new frontier for retail media. But undeveloped tech capabilities, competing priorities, and unproven new formats are hurdles retailers need to address.
Report
| May 16, 2024
Chart
| Jan 23, 2025
Source: Winterberry Group
At 21.6% of its total outlay, travel companies’ share of spending on TV, radio, out-of-home, and print ads almost mirrors the 22.3% national average. Although travel has not abandoned traditional media as much as some other industries, it is still a very small factor for traditional ad publishers, and its spending will fall going forward.
Article
| Oct 25, 2024
Chart
| Jan 22, 2025
Source: Television Bureau of Advertising (TVB); Dynata
Total media ad spending growth has stabilized, and digital ad spending is set for an extended period of low double-digit annual increases. Amazon, TikTok, and Instagram will be the main growth drivers this year.
Report
| May 9, 2024
Chart
| Jan 21, 2025
Source: Proximic
In 2024, 54.4% of B2B ad spend is still in traditional channels such as directories, magazines, newspapers, out-of-home, radio, and TV. “That’s very different from the economy or the advertising ecosystem as a whole,” said Wurmser. “A lot of it has to do with advertising in niche trade publications.”. That disparity won’t last.
Article
| Oct 25, 2024
Catch up on the big events and trends shaping how advertisers measure linear and connected TV advertising.
Report
| May 2, 2024
Chart
| Jan 13, 2025
Source: TechValidate; Mediaocean
Chart
| Jan 16, 2025
Source: Interactive Advertising Bureau (IAB)
Chart
| Jan 16, 2025
Source: Interactive Advertising Bureau (IAB)
Chart
| Jan 16, 2025
Source: Interactive Advertising Bureau (IAB)
Chart
| Jan 16, 2025
Source: Interactive Advertising Bureau (IAB)