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It has a data clean room collaboration with Pinterest, which allows advertisers to target consumers via Pinterest ads using anonymized data.

The news: Pinterest is giving US users the ability to filter searches by body type, the company said in a press release, as it focuses on delivering a more relevant and curated search experience. The feature is currently available for searches involving women鈥檚 fashion and wedding ideas; Pinterest plans to roll it out more widely to men鈥檚 fashion and other categories and geographies later this year.

Pinterest finds a way forward. Pinterest has become a valuable platform for retailers because of the role it plays in driving trends and product discovery, which also gives it valuable insights into purchase intent.

Anthropologie and Pinterest. In October, Anthropologie and Pinterest hosted a pop-up that brought holiday decor trends to life. Each room in the Holiday Showhouse featured a QR code that brought consumers to shoppable boards on Anthropologie鈥檚 own Pinterest profile.

What it means: While more people start their searches on TikTok than on Pinterest, the latter has potential for uptick after a TikTok ban. 鈥淭he last 25 years of ecommerce solved for buying, but it killed shopping,鈥� said Pinterest CEO Bill Ready.

Another platform going all in on social commerce is Pinterest. In February, CEO Bill Ready said the company plans to embed shopping into every aspect of the core platform experience. Eventually, Pinterest aims to make every pin, including those with video, shoppable. Instagram is pulling back on its in-platform social commerce efforts to focus on initiatives that drive ad revenues.

We鈥檙e also testing shoppable social formats through key platform partnerships, like Meta and Pinterest, to connect with consumers where they actively seek inspiration. Conclusion. Advertisers looking to drive performance must invest in integrated on-site and off-site strategies across the funnel, which will help build deeper connections with consumers throughout their shopping journey.

Player: Pinterest. Pinterest is offering more ad formats. The shoppable social platform now offers more ads in its home feed, contextual ads, and interactive quizzes. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Player: Pinterest. Pinterest made Shuffles shoppable. Users can see brands, prices, product info, and similar items as part of a greater push to make everything in Pinterest shoppable. Who cares? Fashion and beauty retailers. Player: Uber. Uber expands out-of-home (OOH) ads.

Pinterest acquired AI shopping platform The Yes for an undisclosed sum. The Yes uses AI to generate a personalized shopping feed based on an individual鈥檚 preferred brands, styles, and sizes. That makes it an ideal fit for Pinterest, which also uses AI to tailor content and product recommendations to users.

That鈥檚 good news for Pinterest and LinkedIn, the platforms most trusted by users according to our 鈥淒igital Trust Benchmark鈥� report, and bad news for Facebook, which just 18% of users think protects their privacy. 2. Digital trust is necessary but elusive. Our survey found trust in social media at its lowest point in three years for all major platforms.

Over at Pinterest鈥檚 Gen Z-inspired beachfront activation, dubbed the 鈥淧颈苍迟别谤别蝉迟 Manifestival,鈥� visitors could experience Gen Z trends IRL, including tattoos and tooth gems. 鈥淕en Z is our fastest-growing audience, and the way they use Pinterest is different,鈥� said Julie Towns, Pinterest鈥檚 vice president of product marketing and product operations.

Close to half of them are on YouTube and Facebook, but then you go down to one third who are on Netflix, and then it's a real sharp drop to fourth place, Pinterest and Instagram basically tied. Less than one in five Boomers on these platforms. (21:13):.

Pinterest Lens: One of the earliest visual search tools, it can identify all types of products, from ingredients to outfits to home decor, with an option to shop for the results. Snapchat Scan: Like Pinterest Lens, it emphasizes the camera as a major input. Users can scan to find the right lens or to connect to utility lenses with specialized visual search, such as a wine or plant identifier.

Pinterest is a shopping standout. Nearly a third of Gen Zers who used social media for shopping or product discovery had used Pinterest for that purpose in the preceding month, putting the platform ahead of Facebook, YouTube, and Snapchat.

But our survey of 1,005 US Gen Z social users found that Pinterest also drew the attention of female social shoppers. Instagram was the principal go-to platform for Gen Z males, though TikTok videos on male beauty have helped raise their awareness of skincare products. Age preferences: The survey of Gen Zers found differences in the usage of major platforms among teens and adults.

Pinterest. Pinterest鈥檚 ad revenue trend line shows a sharp slowdown in growth in 2022, followed by a rebound in 2023 and slight acceleration in 2024. This follows the same pattern as top-line social network ad spending, as well as spending on platforms including Instagram and Snapchat.