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Anthropologie and Pinterest. In October, Anthropologie and Pinterest hosted a pop-up that brought holiday decor trends to life. Each room in the Holiday Showhouse featured a QR code that brought consumers to shoppable boards on Anthropologie鈥檚 own Pinterest profile.

At least three such alliances were forged in 2023, with X (formerly Twitter) using Google Ad Manager to extend its reach, and both Pinterest and Snapchat striking deals with Amazon Ads to boost their ad businesses. Prediction. Reddit will follow in its competitors鈥� footsteps by aligning with a larger walled garden in 2024.

Japan, Baidu, Yandex, Facebook, Instagram, Pinterest, Snapchat, Apple, Amazon, Walmart, Instacart, and Criteo. Analysis is based on Skai advertisers with 15 consecutive months of performance data.

What it means: While more people start their searches on TikTok than on Pinterest, the latter has potential for uptick after a TikTok ban. 鈥淭he last 25 years of ecommerce solved for buying, but it killed shopping,鈥� said Pinterest CEO Bill Ready.

Another platform going all in on social commerce is Pinterest. In February, CEO Bill Ready said the company plans to embed shopping into every aspect of the core platform experience. Eventually, Pinterest aims to make every pin, including those with video, shoppable. Instagram is pulling back on its in-platform social commerce efforts to focus on initiatives that drive ad revenues.

Player: Pinterest. Pinterest is offering more ad formats. The shoppable social platform now offers more ads in its home feed, contextual ads, and interactive quizzes. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Player: Pinterest. Pinterest made Shuffles shoppable. Users can see brands, prices, product info, and similar items as part of a greater push to make everything in Pinterest shoppable. Who cares? Fashion and beauty retailers. Player: Uber. Uber expands out-of-home (OOH) ads.

its portfolio of omnichannel advertising solutions and services: onsite native display and sponsored product ads on Lowes.com and the Lowe's app; omnichannel programmatic activations across display, video, connected TV, streaming audio and podcasts, and digital out-of-home with Yahoo DSP; offsite advertising placements including email, paid search, and social media with partners like Google, Meta, and Pinterest

Amazon partnered with TikTok and Pinterest to enable shoppers to buy items from Amazon ads without leaving the platforms. That鈥檚 a huge play for Gen Z, which is twice (47%) as likely as the average consumer (20%) to buy holiday gifts via social commerce this year, according to Basis Technologies and GWI.

Over at Pinterest鈥檚 Gen Z-inspired beachfront activation, dubbed the 鈥淧颈苍迟别谤别蝉迟 Manifestival,鈥� visitors could experience Gen Z trends IRL, including tattoos and tooth gems. 鈥淕en Z is our fastest-growing audience, and the way they use Pinterest is different,鈥� said Julie Towns, Pinterest鈥檚 vice president of product marketing and product operations.

Pinterest. Reuters. Roku. TikTok. Walmart.

We鈥檙e also testing shoppable social formats through key platform partnerships, like Meta and Pinterest, to connect with consumers where they actively seek inspiration. Conclusion. Advertisers looking to drive performance must invest in integrated on-site and off-site strategies across the funnel, which will help build deeper connections with consumers throughout their shopping journey.

Pinterest is a shopping standout. Nearly a third of Gen Zers who used social media for shopping or product discovery had used Pinterest for that purpose in the preceding month, putting the platform ahead of Facebook, YouTube, and Snapchat.

TikTok began testing visual search in June 2023, following in the footsteps of Google, Pinterest, and Snapchat. This feature enables users to take a photo of an item and find similar products in TikTok鈥檚 Shop listings. Snapchat, Meta, and TikTok are leaning into AR. Snap has deployed several virtual try-on solutions over the years, which it claims drive engagement and conversion.

But our survey of 1,005 US Gen Z social users found that Pinterest also drew the attention of female social shoppers. Instagram was the principal go-to platform for Gen Z males, though TikTok videos on male beauty have helped raise their awareness of skincare products. Age preferences: The survey of Gen Zers found differences in the usage of major platforms among teens and adults.

Pinterest Lens: One of the earliest visual search tools, it can identify all types of products, from ingredients to outfits to home decor, with an option to shop for the results. Snapchat Scan: Like Pinterest Lens, it emphasizes the camera as a major input. Users can scan to find the right lens or to connect to utility lenses with specialized visual search, such as a wine or plant identifier.