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On today's podcast episode, we discuss the many goals of ancillary services, how they drive foot traffic, and what retailers should be thinking about before introducing them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

AI-driven insights allow brands to creatively target podcast listeners, but privacy concerns and AI biases remain challenges for marketers

On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and analyst Jacob Bourne.

On today's podcast episode, we discuss why it has become so hard to get a read on consumer sentiment, the indicators we pay closest attention to to try and make sense of it, and how we expect consumers to feel for the remainder of the year. Tune in to the discussion with host Marcus Johnson, Director of Briefings Jeremy Goldman and Analyst Zak Stambor.

On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart鈥檚 personalized homepages and customer support, what鈥檚 next for the buy now, pay later (BNPL) space, how Tesla鈥檚 new 鈥渃ybercab鈥� could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.

On today's podcast episode, we discuss whether the October Prime Day is actually a holiday event, how events around this time of year are changing how folks shop throughout the back half of the year, and what the disruptors are likely to be as we head into the holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Zak Stambor and Rachel Wolff.

Retailers face unprecedented challenges this year. From extreme weather events to political uncertainty, brands must prepare for disruption while still meeting consumer demand for value, our analysts said on a recent episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

But YouTube has proved to be incredibly disruptive, having influenced other players in the space to lean into video podcasts. Podcasts are videos, and videos are podcasts. What makes a video a podcast is loosely defined, but the key is that video has become central to many podcasters鈥� outputs. As YouTube鈥檚 viewership figure attests, consumers are overwhelmingly leaning into video.

On today鈥檚 podcast episode, we discuss what GenAI platforms people will be using next year, the main ways people are using the technology, and what to make of AI researchers who were just awarded the Nobel prizes in physics and chemistry. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

Podcasts are gaining popularity. Podcasts provide an opportunity for in-depth industry discussions and thought leadership in a way that resonates with B2B audiences. In a 2024 HubSpot survey, 91% of marketers said they plan to maintain or increase their 2025 investments in podcasts and audio content. In addition, 50% plan to increase their podcast advertising, per Madison Logic.

Apple Podcasts hold a 49.1% share of US podcast downloads, while Spotify holds 15.6%, according to December 2024 data from Triton Digital. Use this chart: Marketers can use this chart to gauge how their audio-based strategies align with listenership, particularly around age groups. They can also use it as a baseline to assess the performance of campaigns on the specific audio apps.

According to Podscribe, 75% of podcast advertisers in Q3 2024 ran at least one 鈥渟imulcast鈥� ad campaign鈥攊n which a podcast ad runs on a podcast鈥檚 video and audio versions at the same time鈥攐ver the past 12 months.

"Obviously, we know that ads do trigger something in your brain, right, to signal, you got to have this now," our analyst Man-Chung Cheung said on a recent episode of the "Behind the Numbers: Around the World" podcast. But when it comes to banning advertising for certain products, the effects aren't always clear-cut.

In today鈥檚 podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America鈥檚 recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation.

On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.

On today's podcast episode, we discuss the different futures AI could usher in, what Amazon鈥檚 store strategy should be, if searching with video will catch on, the impact of instant AI video generators, how many Americans drive an electric car, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

News is a top podcast genre. In 2025, we expect 41.0% of all US consumers to listen to a podcast monthly. News podcasts are among the most-listened-to genres, especially among registered US voters, per the Voxtopica survey. And people likely get plenty of news from other podcasts. Like social media creators, podcasters don鈥檛 have to be dedicated to news to discuss it on their shows.

Podcasts and streaming are boosting digital listenership. Podcasts and streaming music have displaced many traditional radio habits. Most popular talk radio shows that attracted appointment listening in the past are available as podcast downloads. Current affairs, culture, and sports programming are targeting a larger share of listeners digitally rather than over the air.

Programmatic Digital Audio and Podcast Ad Spending 2025 (蘑菇AV subscription required). Note: Data was provided to 蘑菇AV by Comscore.

As they do that, the unexpected gets more and more expected and they need to find ways to go over the top," said podcast host Sara Lebow on a recent episode of "Behind the Numbers.". Here鈥檚 how brands are using controversy, humor, and cultural moments to break through. Sydney Sweeney's bathwater tops the list. Dr.

My/Mochi chose to experiment with podcasts after carefully evaluating how their brand message would translate to audio, Wolf said. 鈥淧辞诲肠补蝉迟蝉 are incredibly cheap to produce from a creative perspective and give us national reach and a trusted person,鈥� said Wolf. 鈥淚t鈥檚 about constantly figuring out where the consumer is, where you want to reach them, and the different touchpoints that are relevant.鈥�.

Similarly, podcasts are gaining in popularity as they enable influencers to have in-depth industry discussions that resonate with B2B audiences. Events are shaping the future of influencer marketing. Marketers are investing in in-person, virtual, and hybrid events to extend brand reach and deepen audience engagement.

On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano.

Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded. Podcast listeners include those who listen to podcasts via video platforms such as YouTube.

On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.