蘑菇AV

The Latin American economy is on the upswing, with digital innovation in the driver鈥檚 seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.

Organic marketing is experiencing a comeback on social media. The resurgence is due to trends like community-building and social search that are helping brands resonate with audiences.

Niche streaming services find foothold: Targeted platforms like Hallmark+ attract dedicated viewers amid competition from larger streamers.

SoFi: Besides the traditional marketing mix of growing social media presence, email marketing, print, and outdoor advertising, this startup has invested heavily in sports advertising. That鈥檚 what helped elevate the brand into mainstream recognition.

As marketers look for ways to save on costs, they鈥檙e thinking about how budget cuts will impact reach, explained Kris Persons, senior vice president of direct marketing at Quad, a marketing solutions company specializing in print marketing, during a recent Tech-Talk Webinar.

Marketing materials mislead consumers and do not match requirements detailed in the fine print of rewards programs鈥� terms and conditions. Rewards get devalued. Credit card issuers and their partners reduce the value of rewards already earned by increasing the amount needed for redemption. Redemption issues block or delay earned benefits.

The tilt towards digital is also reflected in the planned allocation of resources toward emerging platforms like TikTok and YouTube, contrasting with fading investment in print and television, in line with consumer preferences.

On today鈥檚 podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

鈥淥ne part of the mix that hasn鈥檛 been cracked yet by most retail media networks is the traditional print service,鈥� said Hovorka. 鈥淎 huge piece of the traditional partnership between consumer packaged goods (CPG) and retailers has been those printed circulars.鈥�. These circulars drive engagement and a lot of sales, said Hovorka, but they鈥檙e tricky to translate to an online experience.

Schulten鈥檚 take: 鈥淔or us, any type of media spend, whether it鈥檚 digital, online, OTT, TV, print or, as you say, customer media, is part of the total mix.

TV and print were once the bedrock of healthcare and pharma advertising budgets. Advertisers are now following consumers as they shift their media habits to social media and connected TV (CTV). Search and display ads are essential to this industry. Patients turn to the internet with general or very specific queries on health matters.

In the US, Time has 29.2 million print and digital readers with an average annual household income of over $114,000. We suspect advertisers will flock to the platform in order to leverage Time鈥檚 massive reach. 3. TikTok鈥檚 Pulse Premiere.

Gen Zers and millennials in our study placed little value on most forms of ads, including traditional TV, out-of-home, radio, print, and podcast ads.

Print formats barely register any longer at just 16 minutes daily in 2023, less than half of the time spent a decade ago. We expect the number to remain at that level for the balance of our forecast, as boomers and seniors keep newspapers and magazines afloat. Radio and TV still command a critical mass of viewers and engagement, but both are in slight decline year to year.

Traditional media ad spend, comprising TV, radio, out-of-home, and print, will shrink this year as marketers move more online than ever. More like this:. The digital media bubble has burst. Where does the industry go from here? Podcast US ad revenue projected to hit $2.3 billion in 2023, up 43%.

Customers can also browse seasonal recipe ideas that they can print directly from the kiosk or use a QR code to download onto their phones.

We project 94.1 million smartphone users will scan QR codes in the US this year, and marketers are using this large audience to launch AR experiencesfrom billboards, packages, and print advertisements. Where bulk matters less, new AR ad formats may show up.

Many of those advertisers expected to shift budget from legacy media channels like print and TV, as well as out-of-home (OOH), to creator and influencer campaigns.

Article: Majority of companies expect to increase marketing budgets this year, and print could be a beneficiary. Article: President Biden calls for outright ban of targeting ads to minors.

DOOH ads were more favorable than ads on TV/video (50%), social media (48%), online (37%), audio (32%), and print (31%), according to the OAAA and The Harris Poll study.

Print includes magazines and newspapers. Radio includes local and national broadcast of traditional on-air radio stations and satellite radio services that are delivered over the air; excludes off-air radio and digital. OOH includes both traditional and digital out-of-home advertising; includes alternative, billboards, cinema, street furniture, and transit.

Every major industry will increase total ad spend in the next two years, with media and entertainment leading the pack. Programmatic and B2B ready for a digital shift, while mobile remains dominant with in-game advertising. Here are four takeaways from 蘑菇AV鈥檚 Industry Ad Spending Benchmarks: Q4 2024 and what they mean for the upcoming years.

Adult Gen Zers are more likely to pay attention to social media ads than to TV, print, or other digital ads, according to a February 2023 CivicScience survey. Social network users ages 18 to 29 are more likely to start their product search on TikTok or YouTube than through family and friends, per an IZEA study from last December. Gen Z is trying out new platforms in search of authenticity.

Pre-pandemic, consumers found out about new products in-store or relied on typical advertising channels like TV or print, said our analyst Sky Canaves. But with the rapid acceleration of ecommerce during 2020, that behavior moved online to social and ecommerce channels. Now that pre-pandemic behaviors are returning, there鈥檚 a shift back to stores.