蘑菇AV

The change is not an ad move, but it shows how non-endemic links could be a potential growth engine for retail media networks. Amazon has been experimenting with new growth engines for its ad business, recently making its Retail Ads Service available to other retail media networks (RMNs). Now it鈥檚 expanding its non-endemic ads business.

The rise of in-store retail media will prove that the physical store is the next major media channel for brands.

To keep pace in a complex landscape and meet increasing demands from advertisers, commerce media players need to invest in fresh channels, tools, and innovation.

Retail media networks are facing a little more competition these days as banks, payments providers, airlines, and hotels are starting their own media networks to monetize their first-party data and build out new revenue streams.

The high share in Canada reflects the limited retail media competition from domestic publishers initially. But companies like Loblaw and Canadian Tire are now making large investments in retail media.

Video ad spending continues to outpace overall digital ad spending and will power the fastest-growing ad-supported media.

Its recently launched Amazon Retail Ad Service licenses its ad tech to competitors and gives them access to demand from Amazon advertisers. The move will reinforce Amazon鈥檚 dominant position in retail media and broaden its influence in programmatic. Amazon currently takes in over two-thirds of retail media programmatic display ad spending.

From revolutionizing logistics and digital payments to capturing a major share of ecommerce and retail media ad revenues, Mercado Libre has profoundly reshaped Latin America鈥檚 digital economy.

Retail media is on track to fundamentally revolutionize Latin America鈥檚 digital advertising industry. As economic uncertainty pushes marketers to deliver tangible business results, retail media will play a larger role in their media buys. Here are the latest trends to know.

Search is undergoing a seismic shift. Google is still the go-to for most inquiries, but generative AI is changing how people search, and leading people to explore alternative search engines. Meanwhile, paid search dollars are moving to retail media networks as shoppers begin their searches on Amazon and other retailer sites. And Gen Z鈥檚 search habits look different from older generations, with the cohort flocking to social media sites like TikTok and using visual search and chatbots.

Go further: Read our Guide to Retail Media, Rapid growth, expanding formats, and emerging opportunities.

Wonder acquires a media company, Unilever dedicates more spend to influencers, and Ulta launches a third-party marketplace. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

The payments giant is expanding its financial media network to monetize its data and push profitability efforts forward

While Instacart鈥檚 ad business will pass the $1 billion mark this year, per our forecast, growth will fall below 10% for the first time as the company faces fiercer competition for retail media ad dollars.

Retail media networks (RMNs) have a lot of data and a healthy amount of inventory. But selling on-site inventory to advertisers can be complicated. Connecting retail media data with off-site ads on places like social networks and connected TV (CTV) is even more complicated. RMNs can鈥檛 do everything related to selling and serving ads on their own, especially if they want to capitalize on off-site placements.

The year started with a flurry of commerce media news, from Meijer Media expanding into off-site channels to Microsoft鈥檚 new ad capabilities.

Both companies are leaning into groceries to boost order frequency and loyalty and beefing up their ad businesses to capitalize on retail media interest. At the same time, a deal would likely clear antitrust hurdles easily, given that the two companies don鈥檛 overlap in any markets.