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By 2027, nearly 15% of nonretail commerce media ad spending will be driven by FMNs. FMNs face structural barriers to replicating retail media success. FMNs will struggle to replicate the core advantages that fueled retail media networks鈥� (RMNs鈥�) rapid rise. Several features of the RMN model are uniquely tied to the retail context:.

Turbulence in trade relations is changing how China鈥檚 ecommerce platforms do business in the US, with spillover effects on US retail and advertising.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥嬧��

US commerce media ad spending is projected to hit $118.4 billion by 2029, growing at a 15.3% compound annual growth rate (CAGR), per a May 蘑菇AV forecast.

Meta enhances its retail media tools: New APIs and ad formats aim to drive in-store and ecommerce sales while offering retailers better attribution data.

The EU proposed a fee on small shipments: The new tax would add to the growing challenges facing Shein and Temu.

But while social networks will account for nearly a quarter of total US media ad spending, digital audio services will represent just 1.8%. The disparity is partially explained by the popularity of digital audio platforms鈥� ad-free subscriptions, which are unavailable on major social platforms. But social platforms鈥� early prioritization of automation in ad serving and buying also factors in.

What鈥檚 next for retail media? The rapidly expanding ad channel is facing growing pains as the majority of RMNs struggle to keep pace with Amazon and Walmart.

Commerce media is evolving beyond online retail into new frontiers like out-of-home (OOH) ads at gas stations and convenience stores, creating 鈥渁 once in a career window to reorient your business to the opportunity,鈥� according to Sean McCaffrey president and CEO of GSTV, which serves commerce media ads at gas pumps.

The size of the alcohol retail market. Consumer shopping behavior in the sector. Global consumption trends. Click below to view our full forecasts featured in this report:. US alcoholic beverage industry digital ad spending. US alcohol off-premise physical retail sales. US alcohol off-premise retail ecommerce sales.

With US commerce media ad spending projected to reach nearly $70 billion in 2025, understanding how to effectively operate in this space has become critical for marketers.

Retail media鈥檚 rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

2025 will bring significant change to the retail industry: Several of the main trends dominating retail鈥攇enAI, RMNs, and China鈥檚 ecommerce disrupters鈥攚ill look very different this time next year.

Amazon鈥檚 new Retail Ad Service, announced last week, is certainly the biggest retail media news of the year so far. In offering its ad-tech to power other retailers' media networks (RMNs), Amazon could disrupt how retail media operates for retailers, advertisers, vendors, and consumers alike.

Between September 2023 and August 2024, Sensor Tower ranked Temu and Shein as the second- and third-largest digital retail advertisers in the US, behind only Amazon. Replacing that substantial ad spend amid an uncertain economic backdrop won鈥檛 be easy.

The pandemic gave advertisers in Germany a taste for digital. Digital advertising will see record levels of growth for the next three years鈥攚ith retail media as the main driver鈥攆ar ahead of spending on traditional media.

Amazon sees 18% YoY growth in ad services: While economic headwinds could slow growth, maintaining a presence on Amazon will help advertisers emerge stronger.

Worldwide Retail Ecommerce Forecast 2025 (蘑菇AV subscription required).