Ä¢¹½AV

With US commerce media ad spending projected to reach nearly $70 billion in 2025, understanding how to effectively operate in this space has become critical for marketers.

The size of the alcohol retail market. Consumer shopping behavior in the sector. Global consumption trends. Click below to view our full forecasts featured in this report:. US alcoholic beverage industry digital ad spending. US alcohol off-premise physical retail sales. US alcohol off-premise retail ecommerce sales.

Nearly $30 billion in ad spend will skip the ad triopoly: Meta, Google, and Amazon will see pullbacks as advertisers explore other options

Conversely, CPG’s total will trail retail by more than $33 billion. CPG has ranked second to retail every year since our tracking began in 2016, and those two industries will likely remain Nos. 1 and 2 for a very long time. CPG’s booming growth will recede next year. CPG digital ad spending growth in 2024 will beat the average across industries.

Shein and Temu pull back US digital ad spending, shift to Europe: The change shows how geopolitical tensions trickle down to business operations.

Retail media networks (RMNs) will be big drivers of DOOH growth over the next few years. RMN growth is strong everywhere. In 2024, RMNs will account for 18.0% of all US digital ad sales, with that figure rising to more than 25% by 2027. The in-store component of RMNs is growing even more quickly. Overall retail media ad spending will grow 26.0% YoY in the US in 2024, but in-store will grow 31.9% YoY.

Marketers are cutting branding spend in favor of performance media: Search and retail win as caution dominates strategy.

Amazon sees 18% YoY growth in ad services: While economic headwinds could slow growth, maintaining a presence on Amazon will help advertisers emerge stronger.

This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Early adopters span categories including quick-service restaurants, retail, automotive, and consumer packaged goods, according to Samsung Ads. How it works: Advertisers can monitor campaigns in real time, tracking delivery, video views, engagement rates, clicks, and scans through Samsung’s advanced measurement tools.

The EU proposed a fee on small shipments: The new tax would add to the growing challenges facing Shein and Temu.

As retail media networks (RMNs) clamor for advertiser budgets, the channel’s measurement shortcomings are moving into the spotlight. Advertisers cite a lack of cross-platform standardization among their top RMN-related challenges, but an overcorrection on measurement could do more harm than good.

Meta enhances its retail media tools: New APIs and ad formats aim to drive in-store and ecommerce sales while offering retailers better attribution data.

Mercado Libre’s retail business is thriving: Advertising revenues rose 50% YoY in Q1, and there’s ample room for growth.

What’s next for retail media? The rapidly expanding ad channel is facing growing pains as the majority of RMNs struggle to keep pace with Amazon and Walmart.