蘑菇AV

Consumers aren鈥檛 just looking for deals鈥攖hey鈥檙e looking for brands they can trust. Nearly 80% of consumers say they鈥檇 be more likely to try a new retailer if it appeared in their bank鈥檚 rewards program, according to a new report from 蘑菇AV and Chase Media Solutions.

鈥淣ot only does it make delivery faster and cheaper, they get to own the relationship with their customers and use their data to bolster their media 苍别迟飞辞谤办蝉,鈥� he said. This additional data can give advertisers more insight into consumer behavior, which can be used for more targeted messaging. 3. Membership programs boost loyalty.

Social platforms and retail media networks are building the tech into their search offerings, blurring lines between search, social, and commerce. At the same time, Google and OpenAI are expanding their influence by partnering with smaller players that don鈥檛 have their own genAI models. Advertisers must hurry up and wait for genAI to revolutionize search. Google is forcing genAI search adoption.

Retail media growth spurs demand for ad tech talent: Channel expansion and rising client expectations create need for jobs in performance marketing and ad buying.

Ad spending on retail media will increase by more than $75 billion by 2028. To take advantage of this opportunity, retailers must understand advertisers' top priorities and be prepared to address their challenges.

DoorDash鈥檚 pitch: The acquisition will help make DoorDash鈥檚 ad platform鈥攏ow a $1 billion business鈥攁 more attractive proposition to advertisers who are increasingly demanding more from their retail media partners. To drive that message home, DoorDash also announced a host of ad updates鈥攎any AI-powered鈥攖o make it easier for brands to set up and manage their campaigns and attract users鈥� attention.

They're exploring machine-to-machine marketing, bigger influencer budgets, and retail media opportunities. Marketers are challenging Gen Z assumptions with new research. Why it mattered: This year, marketers have raced to learn more about younger consumers and how to best appeal to Gen Z sensibilities.

UK retailers are leading the charge on in-store retail media, thanks to their already extensive digital screen networks. Here鈥檚 what brands and retailers worldwide can learn from the digitization of UK stores.

Travel companies leveraging first-party data to power proprietary ad networks are establishing a presence in the commerce media landscape. Advertisers can enhance their digital strategies by incorporating travel into the commerce media mix.

Retail and commerce media were huge topics at last year鈥檚 Cannes Lions festival, and this year, the festival is doubling down on the channel by introducing a new retail media sub-category in the Media Lions and Creative Commerce Lions awards. However, 鈥渢he tone is definitely shifting鈥� as the industry matures鈥攁nd faces the threat of tariff-related impacts, according to our analyst, Sarah Marzano.