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Organizations will prioritize governance in 2025 as they ramp up genAI investments in pursuit of business transformation.

On today’s podcast episode, we discuss why Google is now keeping third-party cookies, who’s most likely to buy Chrome if they have to sell it, and the impact of AI Overviews so far. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.

GenAI use is widespread in creative marketing: Leadership, however, is focused on operations over content outcomes.

OpenAI introduced product recommendations into ChatGPT on Monday, creating a potential opportunity for advertising—and a threat to affiliate marketing sites.

Temu pulls its Google Shopping ads: The escalating US-China trade war puts the company’s business model at risk and threatens ad giants like Meta and Google.

Approximately two-thirds (66.9%) of Amazon’s $45 billion in retail media revenues come from on-site search ads fueled by the company’s vast ecommerce dominance. Furthermore, Amazon’s diminishing YoY growth rates in retail media signal that the ecommerce giant is reaching the limitations of on-site monetization.

A second federal judge says Google is a monopoly: The ruling, targeting Google’s ad servers and exchange, could rewrite the rules of digital advertising.

Retailers looking to capitalize on retail media’s growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

For publishers, genAI is changing everything from search referrals to the way they produce content.

41% of US advertisers expecting budget cuts due to tariffs plan to cut from social media, while 24% plan cuts to linear TV and gaming, per February 2025 from the Interactive Advertising Bureau (IAB).

Search ads command the largest share of digital ad spending in Spain, accounting for 32.5%, or €1.6 million ($1.7 million), according to IAB Spain. Social networks are also a primary focus, at 28.3%, demonstrating the value social media platforms maintain for advertisers. And not far behind, display advertising secures 22.5% of the budget.

As Google's search changes continue and consumers increasingly turn to alternative platforms, the SEO playbook defined by link building and keyword optimization is losing relevance.

Utilization of historical data to determine ideal bid ranges for platforms like Google AdWords. Real-time content swapping to cater to fluctuating audiences and contexts. How easy is it to implement? Existing tools make implementation relatively easy. Here's an overview of key aspects of implementation:.

Google still dominates search in the US with 87.3% of the total referral traffic, according to February data from StatCounter.

The top two desired search innovations consumers are looking for are real-time search results with up-to-the-minute information (38%) and more relevant product recommendations (34%), per an October 2024 survey from adMarketplace, Veridata, and TEAM LEWIS.