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Spain's digital advertising is booming, outpacing many European peers and gaining momentum worldwide.

鈥淲e鈥檙e not going to tap or unlock search dollars. It鈥檚 more like reimagining how we鈥檇 position a social play.鈥�. Platform snapshot: Meta. After going into 2023 looking reactive and out of ideas, Meta is now firmly back in the driver鈥檚 seat. It鈥檚 leading social鈥檚 charge into generative AI and continuing to make itself indispensable to advertisers.

Almost all search ad spend growth is coming from retail media, per our forecast. 鈥淭raditional search is slowing to a crawl,鈥� said Mitchell-Wolf. Indeed, Amazon is the most popular platform for starting shopping online in the US, beating out traditional search engines, according to Jungle Scout data. Retailers see the revenue benefit search can offer.

A big Google decision is coming in 2025: A judge will rule in April on several DOJ proposals that Google sell Chrome and syndicate its data.

While Gemini and cloud services drive record revenues, competition and global regulatory actions threaten its monopoly, particularly in search and advertising ecosystems

OpenAI rolls out free search to capture shoppers during a peak ecommerce season, offering price comparisons and product links just when consumers need them most

Digital ad spend tops $300 billion in 2024: Video dominates growth, driving display advertising's share and reshaping ad strategies through social and OTT.

Amazon鈥檚 ad launch will define streaming for years to come: In less than a year, Prime Video became a top dog in streaming advertising.

Capturing 88% of search traffic and 65.8% of browser use, Google shapes digital activity, though rising AI competitors and regulatory risks may challenge its supremacy.

Amazon鈥檚 share of total US search ad spend will increase to 22.3% this year while Google鈥檚 declines to 50.5%. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Global ad revenues surpass $1 trillion in 2024, says GroupM: Retail media and digital platforms drive rapid growth amid linear TV decline.

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

Some 97% of marketers will either increase (51%) or keep (46%) their search ad spending. Our take: Consumers use search engines more than any other online channel for medical research, per our December 2023 Digital Health Survey. Their health-related queries present a prime opportunity for advertisers to attract patients and customers.

OpenAI considers its approach to ads: The $157 billion company explores monetization strategies to diversify revenue streams.

Temu and Shein鈥檚 ad bidding war drove spending away from search: CPCs spiked after the two retailers claimed in-demand search ad space.

鈥淩etail media search has gone from a sort of interesting subplot within the context of search ad spending into one of its main stories,鈥� Willens said.