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Retail media ad spending will be increasingly responsible for digital advertising’s double-digit growth. By 2028, the powerhouse channel will grow to represent nearly 1 in every 3 ad dollars spent.

At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.

Paid search leads in conversion, beating paid social by four times: New report’s insights emphasize strategic channel use and tailored marketing approaches.

Search is undergoing a seismic shift. Google is still the go-to for most inquiries, but generative AI is changing how people search, and leading people to explore alternative search engines. Meanwhile, paid search dollars are moving to retail media networks as shoppers begin their searches on Amazon and other retailer sites. And Gen Z’s search habits look different from older generations, with the cohort flocking to social media sites like TikTok and using visual search and chatbots.

In China, ecommerce channel ad spending represents over 38% of total digital ad spending, and ecommerce search spending accounts for 64.0% of total search. Could the US figures reach similar heights?

Advertisers will increase their spend on US retail media search ads every year of our forecast period in 2028, when it will see its most growth at 23.4% YoY, according to our March 2024 forecast.

Ä¢¹½AV analysts highlight four trends that will affect digital advertising in 2025.

70.5% of US traditional search ad spend will go to Google in 2026, according to our March 2024 forecast.

Total media ad spending growth has stabilized, and digital ad spending is set for an extended period of low double-digit annual increases. Amazon, TikTok, and Instagram will be the main growth drivers this year.

While Gemini and cloud services drive record revenues, competition and global regulatory actions threaten its monopoly, particularly in search and advertising ecosystems

A big Google decision is coming in 2025: A judge will rule in April on several DOJ proposals that Google sell Chrome and syndicate its data.

Over the weekend, thousands of alleged Google Search API documents were leaked. The highly technical documents purport to cover Google’s over 14,000 ranking factors, how link value and click behavior are evaluated, and how Google classifies smaller sites. But for the average marketer focused on building a brand, the news may be more exciting than actionable.