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鈥淓ven older demographics that are spending more time through mobile devices are doing so playing games,鈥� Goldman said. By 2027, 26.5 million US digital gamers will be 65 or older, per our August 2023 forecast. That鈥檚 the third-largest age group we track, preceded by digital gamers aged 25 to 34 (33.0 million) and 35 to 44 (28.3 million).

So, we couple this modeling with different insights that we have from our respondents generally in terms of their demographic information, their interests and hobbies, and score each respondent based on the likelihood that they were exposed to ads on social. And we couple that with the survey itself as we're asking questions about their social media usage.

On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.

Gen Z's pronounced engagement further underscores the platform's appeal to trendsetting demographics. Yes, but: The global landscape isn't without challenges. The Israel-Hamas conflict has had repercussions across the tech sector. Companies like Meta and Snap have already felt its effects, with pauses in advertising campaigns due to the volatile situation.

鈥淭his is now the ability for these tools to dynamically generate cohesive content based on demographics, firmographics, technographics, psychographics, behavioral insight signals, engagement histories, and experimental cohorts.鈥�. We鈥檝e also included generative AI in our 鈥淭ech Trends to Watch for 2023鈥� report. 2. Marketers activate cloud data warehouses.

By aligning more closely with influencers whose audiences match their target demographics, brands can ensure they remain effective in reaching their consumers, even if TikTok becomes unavailable. Retailers should also engage with influencers who are proactive in contingency planning, as these individuals are more likely to maintain their presence across multiple platforms.

Ad spend continues to grow faster than the GDP, fueled in no small part by connected TV (CTV), retail media, social media, and search.

Tailor BNPL marketing from both existing and untapped demographics. Adopt BNPL services to expand retail sales. More like this:. Tips to help retailers reach Gen Alpha, Gen Z, and beyond this holiday season. Why Klarna is making an omnichannel push ahead of the holidays. Early sales, BNPL use will help drive robust holiday spending growth this year.

On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.

Macy鈥檚 is experimenting by opening small-format stores (roughly a fifth the size of its usual footprint) that offer a more casual, curated experience with new private label brands to appeal to a wider demographic. 鈥淚t鈥檚 helping [Macy鈥檚] be more current for 2024,鈥� Feger said. Most likely to go viral: e.l.f. Beauty. 鈥淓.l.f. knows exactly who they are.

Issuers can cater to them by hosting engaging educational events and social media campaigns to combat a distrust of the banking system鈥攐ne of the main barriers to reaching underserved consumers. Once in the system, issuers can cross-sell other products and services to these consumers and grow with them as their financial lives mature.

Personalized and demographic-specific videos. Videos could include information specific to a consumer鈥檚 weather or interests, or it could include sports teams and landmarks specific to an area without requiring a reshoot. Turning existing marketing content into videos.

By its nature, college sports also attracts key demographics in hyperlocal areas that can help brands craft advertising material to appeal to specific audiences and forge lasting relationships with schools. Our take: The college sports market is heating up, fueled in part by the rise of womens sports.

It does seem like people are treating social media more like televisions, the share of time spent on social media where people are watching video has gone from, I think it was about a third before the pandemic to about two-thirds now.

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major gaming sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, company releases and demographic adoption trends.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns regarding device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities.

And viewership across demographics too. Imagine a family on the couch on Thanksgiving morning. That's the umbrella of age ranges watching this event together. So definitely a big advertising opportunity.

Gen Z is the new desirable demographic for banks and financial institutions. Firms must act now to nab these digitally native customers. This will be tricky, however. In 2023, half of the Gen Z population will be adults, but banks will need to also focus on the younger half of the cohort to instill brand loyalty as early as possible.

Instagram has become an essential platform for ecommerce businesses鈥� social media strategies. Brands that leverage the social platform鈥檚 Instagram Story ads can boost their online presence, broaden their audience, and enhance engagement to achieve success.

So in addition to some of what you just mentioned, like engagement rates and audience demographics, things like creative alignment will really come to the forefront for how they're identifying and choosing those creators. Jasmine Enberg (06:51):. Okay.

Financial institutions鈥� compliance processes need to be agile to quickly assess and determine if they can work effectively within the risks of the next social media innovation. If Meta adds the functions that financial services firms require for regulatory compliance, there鈥檚 room for both Twitter and Threads in their social media strategies.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; company releases; historical trends; and country-specific demographic and socioeconomic factors.