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Some brands tailored their product assortments to target specific demographics. For example, Sephora began carrying the eponymous line from beauty product developer Sarah Creal, aimed at Gen X beauty consumers, while Nordstrom launched Gen Alpha-focused beauty kiosks in its teen apparel departments.

Contact/demographic data, such as a person鈥檚 name, title, role, phone number, email address, department, and social profile. Firmographic data, such as company revenues, industry, number of employees, North American Industry Classification System (NAICS) codes, office locations, and competitors.

So Aritzia is an interesting story because of that tie to the Gen Z demographic. Sara Lebow:. Everyday luxury is a really interesting thing for you to call out because that's sort of what Lululemon is also is affordable luxury. So maybe a similar story, slightly different generation. Suzy, did you have something to add? Suzy Davidkhanian:.

In our survey, this demographic was evenly split between buying new clothing from third-party retailers online, in stores, and from brands online. For the youngest Gen Zers (ages 15 to 17), retailer stores were the top channel. Millennials take the lead on social shopping.

Marketing initiatives, sign-up bonuses, or personalized user experiences that vary based on demographic could accelerate growth. Focus on identifying computer P2P users and migrating them to apps. The base that makes P2P payments on computers is open to P2P, but not necessarily acclimated to smartphone-based transfers.

Our Asia-Pacific digital users forecast is based on the analysis of 2,466 metrics from 172 sources, including figures reported by government agencies and research firms, along with demographic-specific and historical trends.

AI can also help across the customer life cycle and ingest data with classification tasks, like parsing text from a customer service inbox or monitoring social media channels. Determine Which Sources Provide the Best Value Over Time.

Social media plays an important role in discovery. Gen Z, in particular, is likely to discover new products through social media ads (60%) and influencer posts (46%), per AB Tasty. And while only 15.6% of consumers overall in France have made a purchase via a social media platform, that rises to 29.2% of 18-to-24s and 32.2% of 25-to-34s, per our survey with ESW.

But as Gen Z ages, the digitally native cohort will boast the highest digital buyer penetration among the age demographics we track: More than 90% of consumers born between 1997 and 2012 will buy goods online in 2029, surpassing even millennials. And Gen Z spending power is also set to rise as more join the labor force. Click here to view our full forecast for US digital shoppers and buyers.

鈥淓ven older demographics that are spending more time through mobile devices are doing so playing games,鈥� Goldman said. By 2027, 26.5 million US digital gamers will be 65 or older, per our August 2023 forecast. That鈥檚 the third-largest age group we track, preceded by digital gamers aged 25 to 34 (33.0 million) and 35 to 44 (28.3 million).

Mass affluent consumers are a $177.2 trillion global market that banks have struggled to serve. Now emerging technologies are finally enabling them to capture this lucrative demographic.

So, we couple this modeling with different insights that we have from our respondents generally in terms of their demographic information, their interests and hobbies, and score each respondent based on the likelihood that they were exposed to ads on social. And we couple that with the survey itself as we're asking questions about their social media usage.

Digital video audiences are easier to target and more addressable by location and demographic. ROI in these channels is more measurable since campaign outcomes are clearly discernible. The increased penetration of smart TVs allows digital advertising to more easily reach the largest screen in the home.

Social media adoption in South Korea was among the lowest globally. Some 95.2% of respondents reported using social media, making it No. 47 among GMI countries. The usage rate was 80.6% when respondents were asked to select from a list of 49 named social networks. Video and music streaming ranked fairly low in the country. Video streaming penetration was 85.4%, making South Korea No. 41 globally.

Gen Z's pronounced engagement further underscores the platform's appeal to trendsetting demographics. Yes, but: The global landscape isn't without challenges. The Israel-Hamas conflict has had repercussions across the tech sector. Companies like Meta and Snap have already felt its effects, with pauses in advertising campaigns due to the volatile situation.

This doesn鈥檛 mean betting solely on the platform, but budgets should reflect the premium position of TikTok for targeting this demographic. Engagement is TikTok鈥檚 leg up. The stickiness of TikTok makes it unique, as it captures more time commitment than all other social networks do.

Tailor BNPL marketing from both existing and untapped demographics. Adopt BNPL services to expand retail sales. More like this:. Tips to help retailers reach Gen Alpha, Gen Z, and beyond this holiday season. Why Klarna is making an omnichannel push ahead of the holidays. Early sales, BNPL use will help drive robust holiday spending growth this year.

This close collaboration ensures consistent representation of topics, demographic groups, and time frames from the 2023 edition. Methodology. GWI runs a quarterly research program, asking internet users ages 16 to 64 in more than 47 countries a range of questions about their digital lives and lifestyles.

Our take: For brands struggling to connect with younger demographics through traditional channels, Roblox's immersive experiences represent the next evolution in digital engagement.

Companies will increasingly seek middle ground between inclusion goals and stakeholder pressures, potentially creating new frameworks for workplace diversity that emphasize broader concepts of belonging over specific demographic targets.

On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.

Macy鈥檚 is experimenting by opening small-format stores (roughly a fifth the size of its usual footprint) that offer a more casual, curated experience with new private label brands to appeal to a wider demographic. 鈥淚t鈥檚 helping [Macy鈥檚] be more current for 2024,鈥� Feger said. Most likely to go viral: e.l.f. Beauty. 鈥淓.l.f. knows exactly who they are.

Issuers can cater to them by hosting engaging educational events and social media campaigns to combat a distrust of the banking system鈥攐ne of the main barriers to reaching underserved consumers. Once in the system, issuers can cross-sell other products and services to these consumers and grow with them as their financial lives mature.