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Snap introduces Sponsored Snaps: Full-screen vertical ads now appear in users' chat inboxes as part of Snap鈥檚 efforts to grow its ad business.

Instagram won鈥檛 change its ad plans unless usage drops: The app is testing ads in stories, a high-engagement placement that could be here to stay.

Resonance > reach in healthcare influencer marketing: Both brands and creators spoke about the importance of authentic social media content that drives high levels of engagement with followers. These influencer marketing benchmarks can be easier to achieve when companies work with creators who have smaller audience sizes than mega-celebrities.

Banks can super-charge the customer experience through open communication via social media channels.

Though only available in limited preview, the new AI-powered Bing search engine received a thumbs-up from 71% of testers, Microsoft said in a blog released Thursday. In addition, there has been increased engagement in traditional search results as well as with the new chat feature.

Whether you鈥檙e an established brand like Wendy鈥檚 or a young D2C building an audience, understanding the right mix between organic and paid social is key, especially as the line between the two blurs. 鈥淚 think paid is planned paid, and organic has opportunistic pay that could go along with it,鈥� said Jimmy Bennett, vice president and global head of brand engagements and partnerships at Wendy鈥檚.

鈥淭he sheer scale of social media engagement provides an unparalleled platform for shoppable content,鈥� Spink said. Social platforms such as TikTok, which will capture 40.7 million US social buyers this year, are driving the demand for immersive, interactive shopping experiences. Impact of the prediction:.

Last Thursday, the American Bankers Association requested the SEC look into the short-selling activity and social media engagement that鈥檚 occurring around regional bank stocks. The group points out that the activity is disconnected from financial reality. The Biden administration also said it's watching financial markets closely to analyze how short selling is affecting healthy banks.

The update lets advertisers create immersive ads while maintaining engagement, offering creators more space without losing viewer attention and helping YouTube stay competitive in a dynamic video landscape.

Daily time spent with both traditional and digital media is in a slight decline worldwide, marking an end to the rapid digital acceleration of the past few years, according to the 13th edition of our Global Media Intelligence Report, which features insights from a GWI survey of media and device usage across 47 countries. 鈥淭hese aren鈥檛 fundamental drops,鈥� said Jason Mander, GWI鈥檚 chief research officer. But waning media engagement marks a shift in the way consumers are responding to their social and economic environments.

Dive deeper: For more insights on how US social networks are driving up engagement and time spent, read our US Social Network Forecasts 2025.

Instagram鈥檚 value wanes for publishers: Ad spend and content posting drop as WhatsApp Channels gains traction for direct audience engagement.

Nano-influencers reign on Instagram with a 6.23% engagement rate: TikTok's top influencers, meanwhile, maintain a 4.95% rate.

This suggests that larger creators find more value in recurring revenue models that deepen fan engagement. Our take: This is a pivotal time in the ongoing race to support creators鈥� financial independence. TikTok and Patreon are aiming to meet creators鈥� demand for income beyond ads and deeper audience connections.

Entertainment鈥檚 multibillion-dollar Hispanic market opportunity: The group鈥檚 underrepresentation in TV and films opens a major avenue for engagement and financial growth.

That means any place that carries banking product and service reviews could be a valuable platform for engagement and relationship-building鈥攅specially with Gen Zers and millennials.

Creators are critical to social media engagement. While Musk has said he plans to improve creator monetization on the platform to attract creators, Twitter鈥檚 new ad revenue-sharing program for reply tweets won鈥檛 been enough to move the needle for most, and creators must sign up for Twitter Blue to be eligible. Twitter lags in social video.

We forecast 90.0 million people will use AR in the US this year, interacting with it in ways that increase retail sales and advertising engagements.

B2B digital ad spending will continue to grow at a slower pace across key industries in 2023. More B2B buyers are millennials and Gen Zers, shifting ad buys from search to display, from Google to social media, and from desktop to mobile.

Spotify has been vague about how it plans to use AI for revenue or engagement, though Ek said it doesn鈥檛 plan to spend 鈥渞ecklessly.鈥�. There aren鈥檛 many initiatives that can move Spotify鈥檚 engagement figures on a broad level, according to Ek, with the exception of Spotify鈥檚 AI DJ and music video offerings.

Each patient generation takes a unique path on their health journey: We unpack the channels where patients begin their health journeys and explore how marketers can tailor their engagement strategies to best reach each generation.

Already, 42% of US marketers use genAI for social media content, according to a March 2023 survey by Botco.ai. Audience engagement. GenAI can help with language, terms, and phrases that make brands stand out and resonate with specific audiences.