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Snap study shows the power of positive ads: Consumers reported higher brand recall when seeing ads that sparked "joy."

The FTC鈥檚 challenge to Meta鈥檚 deals could fracture the social media giant's empire and signals that no acquisition, no matter its age, is safe from antitrust scrutiny.

With content quickly buried and inactive users penalized, the platform is reworking search to give creators a longer runway and more consistent reach.

On today鈥檚 podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how 鈥淧lanet YouTube鈥檚鈥� gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Bill Fisher for the conversation. Listen everywhere and watch on YouTube and Spotify.

YouTube鈥檚 2.50 billion monthly active users worldwide outnumber those on all other digital platforms, according to our 2024 forecasts and Spotify data.

Reddit鈥檚 global growth is now core to its business: Community-driven expansion and ad revenues abroad are transforming the platform鈥檚 trajectory.

Regulators may hit X with a $1 billion fine, escalating a standoff that could provoke Trump and push Musk to yank the platform from Europe.

The app limits access to just three preset hours, betting on nostalgia, minimalism, and scarcity to counter tech fatigue.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to Friday 5.

Newsmax IPO is conservative media's moment: The network鈥檚 early success as a public company emphasizes advertiser confidence in right-leaning media.

As the ban deadline nears, creators are diversifying fast鈥攂ut juggling platforms with different audiences and monetization tools poses operational hurdles.

Social and streaming platforms now drive Gen Z鈥檚 content choices as algorithmic recs eclipse word of mouth for viewing choices.

xAI鈥檚 takeover of X gives it AI training data, compute power, and a ready-made audience鈥攐ffering a path to revive X鈥檚 ad business and investor confidence.

Variable notification frequency comes to YouTube: The test could help brands reach audiences and drive purchase decisions鈥攂ut will require them to adapt.

As feature parity becomes strategy, Meta chases engagement and relevance.

The EC weighs soft enforcement on Apple and Meta to sidestep tensions with Trump, risking weakened regulatory leverage.

The 14th annual Global Media Intelligence Report details time spent with media, adoption of emerging formats, and device ownership in key markets around the world.

How time spent with media, device ownership, and media adoption stacks up in the United States.

Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.

How time spent with media, device ownership, and media adoption stack up in China.

Internet liability law faces expiration threat: Lawmakers propose ending Section 230 protections to pressure tech firms on reform talks.

The failed buyout shows chipmakers may prefer autonomy over acquisition, even as demand for AI hardware keeps climbing.

While handy for creators and multilingual users, bot-written comments might alienate users in Meta鈥檚 already delicate social ecosystem.

Asia-Pacific is key to TikTok鈥檚 growth thanks to its expanding number of users, swelling middle class, and friendlier political environment. Which countries are leading the way, and how will TikTok continue its growth?

Meta鈥檚 new Stories payout model drops view minimums, aiming to reengage influencers and win back young users.