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It will also add products to its home and toys, gaming, and sports assortments to capitalize on those categories鈥� growth potential, as well as expand its private-label food offerings. It鈥檚 improving the ecommerce experience. Target plans to use AI to offer more relevant recommendations, improve search results, and capitalize on social media trends.

A plan from New York-based regional sports networks YES and MSG to combine their services (while this content will be featured in one app, it is bundle-adjacent). Venu, an upcoming sports streaming, bundle-adjacent service featuring programming from Disney, Warner Bros.

According to Ad Age reporting, some advertisers complained about VideoAmp鈥檚 ability to measure live sports viewership and track diverse audiences. Advertisers also struggled to compare Nielsen and VideoAmp measurements to ensure that contracts were fulfilled, a sign that a lack of standards across currencies could help Nielsen maintain its lead.

As POS solutions get more vertical-specific, Clover鈥檚 sport and restaurant-tailored solutions should help it stay competitive. And its ability to integrate other merchant services with its POS can help it stand out.

Over the years, Amazon has piled on perks and benefits including ad-free listening with Amazon Music, access to a vast collection of programming and live sports on Prime Video, and unlimited photo storage with Amazon Photos.

The addition of news would further flesh out Amazon鈥檚 streaming catalog, which is now packed with original properties and various sports rights.

This positive effect extends to products promoted directly by athletes as well as ads featured during a sports event on TV, on audio sports coverage, and in sports magazines. Continue reading our coverage on Black consumers in the US by checking out our report, 鈥淏lack Consumers鈥� Digital Habits 2024.鈥�.

础辫辫濒别鈥檚 sports ambitions take a hit: YouTube TV has won NFL Sunday Ticket rights over the consumer tech giant.

On today's podcast episode, we discuss what happens now that the actors strike is over, how the Super Bowl is fundamentally changing, whether live sports need new shorter content, what's next for WhatsApp, why people immigrate to the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

December was the second-largest month for US advertising in 2024 behind July, when the Olympics and other sporting events propelled the market to 15.3% growth. Zooming out: The ad market鈥檚 strong end-of-year performance reflects a robust consumer appetite during the holiday season. But the key question is whether that growth will extend into 2025 as economic uncertainties swirl.

Paul Ballew, chief data and analytic officer for the NFL, said in a press release that the sports league 鈥淸supports] Nielsen鈥檚 efforts to modernize measurement so we can all benefit from accurate insights in an increasingly fragmented media marketplace,鈥� calling the certification 鈥渁 significant step.鈥�.

Prime Video hosts first upfront show: Amazon unveils a star-studded lineup of new series, movies, and sports content to attract advertisers.

LinkedIn鈥檚 not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. 鈥淟inkedIn is definitely heading into a direction where more direct B2C marketing is going to become prevalent,鈥� said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.

UFC and WWE look to enter the sports streaming frenzy: The newly merged company will likely try to land several lucrative deals.

As the nation readies itself for Super Bowl Sunday, let鈥檚 review how this year has gone for the NFL. The league鈥檚 ratings for the 2022鈥�2023 season were down 3% from the prior year, and there鈥檚 one big reason to blame: Amazon鈥檚 Thursday Night Football. Despite the drop, sports leagues will continue to move full steam ahead with exclusive streaming deals while Amazon waits for consumers to catch up.

Ad-supported streaming and live sports are accelerating pay TV鈥檚 decline: The largest pay TV providers lost 5 million subscribers in 2023, while SVOD鈥檚 market share grew.

While advertising areas like connected TV and retail media boast strong potential, other channels, like social media and linear TV, are losing some steam. That鈥檚 why it鈥檚 important to explore other ad channels. For example, digital out-of-home advertising has made technological and creative leaps in the past few years, while the women鈥檚 sports ad opportunity is expanding. Here are some areas within digital advertising where you may be missing out on unlocking potential.

On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.

Fanatics raises $700 million: Despite market turmoil, investors continue to pour cash into the sports-merchandising giant.

Prior to TikTok Shop鈥檚 launch last September, live shopping platform Whatnot earned nearly 100% of social shopping gross merchandise value in 2023, according to a recent Earnest Analytics report. What鈥檚 Whatnot? Whatnot is a livestream marketplace platform, specializing in the sale of collectibles including sports cards, sneakers, comics, and vintage clothing.

Peacock expands its reach beyond the home: Exclusive live sports to be shown in commercial venues, diversifying audience and increasing brand visibility.

On today's podcast episode, we discuss what was behind the streaming giants staggering subscriber growth, how Prime Video's new ad-tier will affect Netflix, and how a deal with the WWE changes its sports strategy. "In Other News," we talk about an important milestone for ad-supported video streaming. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's episode, we discuss whether Netflix's password-sharing crackdown is actually working out, why the company got rid of its basic ad-free plan, and whether sticking to sports-adjacent programming is the right move. "In Other News," we talk about whether The Walt Disney Co. might be bailing on TV too soon. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's episode, we discuss whether there's room in people's streaming lives for the new service "Max," the significance of Montana preparing to become the first state to ban TikTok, why Expedia wants ChatGPT to be your travel advisor, a March Madness finals ratings surprise, YouTube TV launching its multiview feature, where the tradition of sports jersey numbers being retired came from, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of Briefings Jeremy Goldman, and director of forecasting Oscar Orozco.

On today's podcast episode, we discuss what Fortnite developer Epic Games' win over Google means, whether McDonald's new restaurant brand will be a success, why women's sports worldwide are exploding right now, if video streaming bundles are inevitable, how AI rules can keep pace with AI development, who's planning to live underwater in a few years, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.