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And finally, with major digital audio players like Spotify and Apple focused heavily on ad-free subscriber tiers, a lot of prime real estate is not available. Nonetheless, US adults spend enormous amounts of time with their preferred audio entertainment services, and marketers disproportionately miss out on this daily chunk of time.

It鈥檚 up to podcast distributors like Spotify to transition away from the download-based delivery model, which would be no easy feat. But if podcast ad revenues are core to distributors鈥� growth strategies, it would be in their best interest to invest in a tech overhaul. So what鈥檚 an advertiser to do? Stay patient.

So the data that I have is that it broke multiple records just on Spotify, actually. So it became Spotify's most pre-saved album in history. Spotify says that nearly 70% of users who save an album listen to it in the first week. It also became the most streamed album in a single day less than 12 hours after it was released.

In digital music, Amazon trails Spotify in listeners, while in podcasts, it does not figure among the top three platforms, which are Spotify, iHeartRadio, and Apple. The only audio markets where Amazon is a leader are ebooks and audiobooks. But both segments have seen growth rates fall in recent years, and their combined revenues contribution is smaller than that of music streaming.

Which band partnered with 7/11 to launch a branded pop-up store and curated Spotify playlist? A) Zac Brown Band B) The Fray C) Green Day D) Nickelback. 7/11鈥檚 new Slurpee flavor, 鈥淜erplunk Kandy Grape,鈥� is an ode to Green Day鈥檚 1992 album 鈥淜erplunk!鈥� Each cup also contains a QR code linking to a Spotify playlist crafted by Green Day. May 2, 2025.

Its current partnerships with Spotify and Paramount+ are not appealing enough to consumers. It鈥檚 likely that Walmart will expand its media partnerships over the next five years, but it still won鈥檛 have offerings as robust as Prime鈥檚.

On today's episode, we discuss Spotify's impressive Q3, podcast listenership in the US, and how traditional radio is able to be so resilient. "In Other News," we talk about why sports betting will never be free of controversy and why Airbnb says its search-averse marketing strategy is working. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.

Facebook and YouTube will still be the top US social media platforms for buying ads or monetizing content this year, though their dominance is eroding, according to October 2022 polling by Integral Ad Science.

More people in the US are listening to digital audio, and those who already do are spending more time listening.

Adam Clark Estes of Vox, in his piece, he references P2P file sharing site Napster, which made it easy to download music for free before the days of Spotify and Apple Music. Record companies were quick to say, "Not so fast," and in 2001, a federal court ruled that Napster was liable for copyright infringement.

For the video version, head to YouTube at insider intelligence/podcasts, or for the audio version, it's in the same places as before, Spotify, Apple Podcasts, et cetera.

So it's going to be bigger than Spotify, bigger than SiriusXM, bigger than iHeartMedia all rolled up together. And it's one of those funny things where to your point, its share of retail media is going to be sort of growing, but very slightly, but it's going to be in and of itself a big deal in an area that marketers and advertisers are going to have to pay close attention to. Marcus Johnson:.

If you're one hour on your phone while watching TV with the volume down and you've got Spotify playing or whatever, who knows? Maybe you have two phones. Marcus Johnson (05:05):. This is my dad. Ethan Cramer-Flood (05:06):. You have a tablet.

Google also got an A, we covered Netflix, they got an A, Spotify got a B, but I think that's mainly because Ross gave the grade. He's a bit more hard to impress, but still a B. So it's been pretty good grades so far.

I mean, you see the same thing with Spotify with audiobooks, making inroads into somebody else's territory. And this type of convergence makes a lot of sense when you accept the fact that everybody who knows about Prime already has had the option to sign up for a while.

And we're seeing creators featured on panels from Spotify really getting on the stage and talking about their stories and their creation strategies. And I think that's a big shift for the advertising and marketing industry. And they're really embracing creators across the board. And this is my second can, but there certainly weren't as many creators here last year as there are today. Marcus Johnson:.