蘑菇AV

Those limitations have lessened somewhat on more current Nintendo consoles, as the Switch features a number of streaming service apps like Hulu and YouTube (however, notable players like Netflix and Max are still absent). The Switch 2 is poised to become a more prominent CTV device.

Why this matters: tvScientific鈥檚 platform for ad targeting and measurement includes partners across some of the most-viewed streaming services and TV networks, including Hulu and NBCUniversal, and has already attracted brands like Electronic Arts and Foot Locker.

The platforms they plan to use might not have enough inventory for the specific audience they want, or there may be frequency problems due to audience overlap with other streaming 蝉别谤惫颈肠别蝉.鈥�. RMNs need better upper-funnel measurement. Retail media thrives on performance marketing, where on-site search and display ads are directly tied to sales.

Streamers have pushed consumers toward ad-supported tiers by increasing costs for ad-free subscriptions and bundling with other services, making these tiers the default access point for streaming content. While those efforts initially annoyed users, demand for lower-cost entertainment and a growing tolerance for streaming ads has reduced their negative impact.

Catch up on how FAST services are shaking up TV advertising.

Disney acquires Fubo, clearing Venu Sports鈥� troubled launch: The deal hints at future media mergers and sets the stage for a streaming shakeup.

The news: Nielsen received Media Ratings Council (MRC) accreditation for Big Data + Panel, its measurement solution that combines first-party data from connected TVs and streaming services with its staple panel methodology. The approval positions Nielsen to better compete with companies like iSpot and VideoAmp that are hoping to chip away at its market share.

Disney recently announced plans to acquire a majority stake in streaming service Fubo and merge it with Hulu + Live TV, creating a large pay TV service and clearing the way for Venu Sports to launch and disrupt sports streaming. Without a major rights deal of its own, Roku could struggle to attract new customers.

But now we're also seeing them strike deals with premium streaming services like Netflix or Amazon Prime Video, and it's going to be very, very hard for these top name creators to resist those kinds of deals.

鈥淧ause ads allow streaming services to create more inventory without having to drive more time spent,鈥� said our analyst Ross Benes. He noted that connecting your brand to the reason consumers pause can be an effective strategy鈥擟harmin, a frequent pause advertiser, ties its messaging to bathroom breaks.

On today鈥檚 podcast episode, we discuss the trend of healthcare and pharmaceutical brands selling prescription drugs, treatments, and medical services directly to consumers and how rising medical costs are changing patients鈥� relationship with the healthcare system. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Dane Finley and Rajiv Leventhal. Listen everywhere and watch on YouTube and Spotify.

Retailer-owned streaming services like Amazon Prime and Walmart鈥檚 Vizio, along with full social platform integrations like Amazon鈥檚 shoppable TikTok ads, are the exception rather than the rule.

Amazon's ad policy shift: It will claim a larger share of advertising impressions from Fire TV's streaming services, which could strain developer relations.

As streaming services fill the TV-watching gap, they're also getting more expensive. Streaming video subscriptions rose 12.6% in 2024, while the consumer price index only rose 3.6%, according to an 蘑菇AV analysis. "[Consumers are] going to be the ones suffering the most," our analyst Oscar Orozco said in the episode. "There's just less options.". Turning on shopping streams.

Apple鈥檚 Prime Video deal draws the lines of power in streaming: Growth in SVOD is slowing significantly, leaving services little choice but to piggyback off larger platforms.

DirecTV enters FAST streaming space: This new service offers free, ad-supported content and genre-specific bundles, aiming to attract cord-cutters and younger audiences.

Only 33% of Indian sports fans use subscription streaming services, suggesting strong upside potential as the market continues its digital transformation. The Indian streaming landscape has 219.3 million viewers watching ad-supported content exclusively, while only 39.3 million maintain their own paid subscriptions (as opposed to sharing an account with friends or family).

Time spent with digital audio includes all time spent listening to digital audio via any device; digital audio includes music/other audio content delivered within a website or app (e.g., AM/FM online streams), podcasts (streamed or downloaded), online radio stations, and streaming services; excludes other downloaded audio files (e.g., music MP3s) and digital terrestrial/satellite radio services that are

The total includes separately branded Twitch and Freevee streaming services. Disney also surpasses 10% when its separate brands鈥擧ulu, ESPN, and Disney+鈥攁re combined. Hulu and Disney+ together will capture 10.8% of CTV ad sales in 2026. We do not have an estimate for ESPN ad revenues. OTT companies do earn ad dollars outside of CTV.

This aligns with streaming 蝉别谤惫颈肠别蝉鈥� high adoption rate, indicating an embrace of connected, internet-enabled television experiences. Chart Overview.

New Zealand led the region in streaming stick/device ownership. Some 29.5% of respondents owned a streaming stick or device, significantly higher than the regional average of 8.8%. On-demand video streaming adoption was the highest in the region. Some 96.1% of respondents reported watching on-demand or streaming services, surpassing the regional average of 89.9%.