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Our take: The collapse of Venu Sports will slow the pace of streaming industry consolidation, with each of its stakeholders opting to focus on their own products rather than pursue the controversial joint venture.

Sports-centric streaming service Fubo also saw noticeable growth, putting it in competition with Comcast Xfinity鈥檚 recently launched bundle focused on sports programming and DirecTV鈥檚 MySports offering. By the numbers:. Disney entities accounted for 12% of overall TV consumption in January, up 5% overall.

Netflix鈥檚 ad-supported tier is struggling to attract subscribers, and Microsoft won鈥檛 become an ad-supported streaming giant anytime soon. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

TD Bank has posted fewer videos than RBC, at 2,500, but has attracted 80,500 subscribers. Its most popular videos also feature human-centric stories. Its top-viewed video is 3.5-minutes of TD Bank surprising its customers with gifts at the ATM. Chase has posted the fewest videos of any bank in this trio鈥攋ust 266鈥攁nd has picked up almost 65,000 subscribers.

Music companies are increasingly leaning into exclusive, value-driven offerings to sustain subscriber growth. For Spotify and UMG, meeting the expectations of artists, songwriters, and audiences will remain critical. Go further: Read our latest Audio Ad Spending report.

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The 2023 Hollywood strikes prompted Netflix to prioritize unscripted content in 2024 (rival Max also brought unscripted content to its streaming service following the Warner Bros. Discovery merger). Our take: Netflix鈥檚 hefty spending on 鈥淪tranger Things鈥� and other costly originals helped it establish a reputation as a streaming service with high-quality content.

Even so, the number of paying subscribers on social media is small: Instagram now facilitates over 2 million creator subscriptions globally, but that amounts to just 0.13% of the app鈥檚 monthly users, per our forecast. Community and exclusivity are big draws for consumers.

Bob Iger鈥檚 second Disney tenure will change its streaming future: The returning CEOs acquisition-heavy strategy could mean further streaming consolidation.

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The road less traveled: At the start of the year, we predicted that most streaming services would implement price hikes in an attempt to increase shrinking revenues, which have become a priority for investors. Last year, Netflix鈥檚 first-ever subscriber loss ignited a panic about streaming saturation and subscription fatigue.

US viewers will spend 10 more minutes each day with digital video this year, per our June 2023 forecast, and streaming platforms will compete for their share of that viewership and its accompanying ad revenues. From Amazon鈥檚 ascent in streaming advertising to the growing use of AI in content and potential consolidation among streaming platforms, here are three predictions for video in 2024.

And the interesting dynamic that we think explains it is that A, it's gotten a lot of new subscribers, Netflix's password sharing crackdown worked well and they got a lot of new subscribers.

To keep subscribers locked in, Amazon is steadily adding more benefits: Members received access to fuel savings in October, a free subscription to Grubhub+ in May, and add-on subscriptions for prescription medications and grocery delivery. Events like Prime Day are helping both fuel sign-ups and cement Amazon鈥檚 role as members鈥� retailer of choice. Improving delivery speed is a priority.

Selling Streaming Subscriptions. YouTube Premium subscribers were able to purchase certain streaming subscriptions before, but now even free users can access an expanded catalog. Notably missing from the new streaming hub, called 鈥淧rimetime Channels,鈥� are Amazon Prime Video and Roku, as well as other major streamers that YouTube is in competition with.

A purely neutral media source may not appeal to all subscribers, especially in a fragmented political climate, and the paper will likely need to make the bias meter鈥檚 training data clear to gain readers鈥� trust. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

As Charter Spectrum adds more of those links to streaming services鈥攅arlier this year it also announced a partnership with TelevisaUnivision to give subscribers access to Vix+鈥攖he threat to its longevity grows. But it鈥檚 between a rock and a hard place: Losing access to the flood of popular channels that streaming providers like Disney and WBD own would similarly eat away at their business.

But Spotify鈥檚 growth in podcast listeners and premium subscribers is slowing down. The platform will have to find ways to capitalize on ad revenues without overloading listeners. More like this:. Report: Global Podcast Listener Forecast 2022鈥�2026. Article: TikTok is going after podcasting鈥攁nd it鈥檚 all YouTube鈥檚 fault. Article: A look at ad placement and volume in short video and podcasts.