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Creators need to entice varying demographics across platforms鈥攏ot all vertical video viewers want TikTok-esque content. Business as usual for marketers: Most marketing firms are proceeding with TikTok partnerships and continue to invest in TikTok integrations despite the looming ban, per CNBC. President Donald Trump told Reuters on Sunday, 鈥淲e have a lot of buyers. There鈥檚 huge interest in TikTok.

Oscars viewership falls 7% but improves across younger demographics: The ratings decline doesn鈥檛 necessarily mean that live events are a lost cause.

Vimeo Streaming empowers creators with subscription tools: The platform helps monetize video content through branded apps, AI tools, and flexible pricing.

Disney operates the popular Disney + Hotstar streaming service and is a streaming rightsholder for the Indian Premier League, the most popular sport in the country. India is also a major battleground for Meta, whose platforms are banned in China, and Google. TikTok is also banned in India, meaning Meta鈥檚 Reels and YouTube shorts can compete for short-form video attention.

The number of companies generating more than $1 billion in annual US CTV ad sales more than doubled from two in 2020 to five in 2024. With ad dollars spreading out among services, a few streaming platforms stand out because of their heavy usage.

Penetration rates for every type of TV viewership increased in China in 2024. That was despite the country鈥檚 low ranking in time spent with the medium (No. 48 out of 49 countries). Respondents in China continued to favor online TV/streaming over live TV: Streaming penetration was 90.8% (up 4.5 percentage points YoY), while live TV penetration was 83.3% (up 6.7 percentage points YoY).

Ad-supported streaming is on the rise as viewers opt for cost-friendly options from platforms like Netflix and Disney+. With audience fragmentation increasing, advertisers must adopt smart, performance-driven strategies to stay effective in the evolving connected TV landscape.

Super Bowl viewership likely slipped: Taylor and Trump probably weren鈥檛 enough to top last year鈥檚 123.7 million viewers.

Instead of only relying on pre-scheduled ad breaks, advertisers are finding ways to engage viewers when they hit pause.

This year, 78.3% of people in the US will be digital video viewers, per our February 2024 forecast. With US adults splitting time between streaming platforms and social video, marketers need to understand how to reach viewers in both places. This can be difficult as ad spend and content creation trends shift. Here are five charts to turn the volume up on your digital video marketing strategy.