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US Privacy Trends 2024 (蘑菇AV subscription required). How Consumers Perceive Ads (蘑菇AV subscription required). Methodology: Data is from the February 2025 Cornerstone Advisors report titled "Billions Lost: The Cost of Bankers' Myths 蘑菇AV Americans' Finances." 2,500 US adults ages 18+ were surveyed online during December 2024.

Retail Trends to Watch in 2025 (蘑菇AV subscription required). Shoppable Media 2025 (蘑菇AV subscription required). Methodology: Data is from the January 2025 Capgemini report titled "What matters to today's consumer." 12,000+ consumers ages 18+ in 12 countries across Asia-Pacific, Europe, and North America were surveyed during October-November 2024.

The State of Measurement in Retail Media (蘑菇AV subscription required). Retail Media鈥檚 Off-Site Imperative (蘑菇AV subscription required). Note: All numbers are 蘑菇AV estimates.

US TV and Connected TV Ad Spending Forecasts H2 2024 (蘑菇AV subscription required). The CTV Opportunity (蘑菇AV subscription required). Methodology: Data is from the January 2025 Pixability "US YouTube & Connected TV Media Agency Survey 2025." 124 media agency professionals in the US were surveyed during November 2024.

A Netflix-like approach of increasing the cost of ad-free subscriptions is highly unlikely, as it would threaten Spotify鈥檚 core value proposition and cut into its fast-growing subscription revenues. Our take: Spotify may still be experimenting with the best path for advertising, but that doesn鈥檛 mean marketers should tune out.

Subscription streamers have lighter ad loads. Unlike FASTs that rely exclusively on advertising revenues, subscription streaming services generate most of their revenues from subscription fees. Because subscription services are less dependent on advertising, they have lighter ad loads than FASTs. But each service鈥檚 ad tier produces a much different user experience.

Impact of Tariffs on US Businesses (蘑菇AV subscription required). Worldwide Retail Ecommerce Forecast 2025 (蘑菇AV subscription required).

FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands (蘑菇AV subscription required). FAQ: US-Canada Trade War (蘑菇AV subscription required). Note: Data was provided to 蘑菇AV by IAB.

Data Drop: 5 Charts on Digital Dining Habits (蘑菇AV subscription required). US Retail Industry Ad Spending 2024 (蘑菇AV subscription required). Methodology: Data is from a February 2025 Civicscience survey. 4,000+ US adults ages 18+ were surveyed online during February 3-4, 2025. The survey was weighted by the U.S. Census.

US Gamers by Generation 2025 (蘑菇AV subscription required). In-Game Ad Spending Benchmarks: Q4 2024 (蘑菇AV subscription required). Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major gaming sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.

How CMOs Are Using AI to Transform Their Strategies (蘑菇AV subscription required). Generative AI for Advertising and Media Strategy (蘑菇AV subscription required).

Creators can still reach a wider audience despite the changes by creating content that attracts initial subscriptions and keeps users actively interested. Focusing on quality over quantity is critical to encourage meaningful interactions such as likes, watch time, comments, and shares.

FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands (蘑菇AV subscription required). Retail Trends to Watch in 2025 (蘑菇AV subscription required).

Nielsen鈥檚 Gauge previously found that FAST services like the Roku Channel, Tubi, and Pluto TV account for a higher share of US TV use (4.3%) than the combined usage of Paramount+, Peacock, and Max (3.7%), which all include advertisements for specific subscription tiers. This indicates that advertisers could find more value in FAST services than ad-supported subscription video-on-demand.

Pro members, who pay a $5/month subscription, get 50 projects and 500 monthly generation credits. VSCO, which had 200 million users as of 2024, is pivoting from mobile photography to creative tools and could become the dark horse challenger to Canva, CapCut, and Adobe, provided it can balance affordability with ease of use.

Our take: Video podcasts are the next frontier for audio and video streamers alike, and unique features and less-expensive subscription options can help fuel adoption. YouTube and Spotify are the top dogs in their respective categories, but as direct competitors, Spotify has a long way to go.

Meta proposes ad-free subscriptions for EU users: A strategic shift ahead of 2024's Digital Services Act, with global implications.

The subscription service model is growing in popularity across the payments industry as it provides payment transparency for consumers and a steady stream of revenues for providers

Shoppable Media 2025 (蘑菇AV subscription required). TikTok Ban 2025 (蘑菇AV subscription required). Methodology: Data is from the January 2025 RELEX "Viral Products & Social Media Influence Consumer Report." 1,012 US consumers ages 18+ were surveyed during January 2025.

Sezzle and Klarna made progress toward long-term profitability in 2023鈥攚e look at how they鈥檙e using subscriptions to help make that happen

Generative AI for Ad Creative (蘑菇AV subscription required). The Ad Agency Ecosystem 2024 (蘑菇AV subscription required. Methodology: Data is from the December 2024 Canto report titled "The State of Digital Content: 2025 Edition" in partnership with Ascend2. 423 UK and US content and creative professionals at companies with 50+ employees were surveyed online during October 2024.

That could force Meta, Pinterest, and others to diversify their business models and double down on services and subscriptions. This pivot could help offset ad losses, but offerings will need to be affordable for price-sensitive customers. A better solution would be scaling back on other ventures, such as Meta鈥檚 losing Reality Labs division and undersea cable plans.

It shattered records with $50 billion in annual revenues, combining ad sales and subscription growth. YouTube TV and NFL Sunday Ticket are cementing YouTube鈥檚 presence in premium content. But consumers are showing signs of fatigue with subscription-based streaming services. After Netflix, Disney+, and Amazon all raised prices in 2024, more users are opting for cheaper, ad-supported plans.