Samsung’s efforts in sustainability and consistent brand strategy boosted its global standing, enabling it to maintain its top five position for the fifth consecutive year. Our take: Interbrand's report emphasizes the cost of focusing solely on short-term performance marketing.
Article
| Oct 18, 2024
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| Jan 7, 2025
Source: Deloitte
CVS breathed new life into its food and beverage aisle, launching a new private label line called Well Market, focusing on healthy offerings and recyclable packaging. To reinvigorate its retail media capabilities, it also debuted a self-service ad partnership with The Trade Desk. 7. Lidl.
Article
| Nov 1, 2024
Chart
| Jan 7, 2025
Source: IBM; Oxford Economics
While iSpot.tv and VideoAmp operate primarily in converged TV, Comscore has built a robust digital ad measurement business that provides a sustainable source of revenues. The so-called “multicurrency future” remains elusive.
Report
| Apr 11, 2024
The EPR Textile Proposal aims to bring about a more circular and sustainable management of textile waste, in line with the vision of the EU Strategy for Sustainable and Circular Textiles. How much producers will pay to the EPR scheme will be adjusted based on the environmental performance of textiles, a principle known as eco-modulation.
Report
| Dec 15, 2023
Key takeaway: Gen Zers’ choice of provider will increasingly depend on banks’ perceived sustainability. Banks should therefore highlight their sustainability achievements in the marketing materials that Gen Zers are likeliest to encounter during the consideration stage. But they should be mindful of greenwashing accusations and spotlight only quantifiable, objective improvements.
Report
| Jan 25, 2024
Concerns about Shein’s supply chain (including potential ties to forced labor in the Xinjiang region), its environmental impact, and its use of tax loopholes to avoid duties could all be sticking points for UK lawmakers, despite the listing’s potential to revitalize London’s IPO market.
Article
| Oct 9, 2024
And if people aren't using the services, then, it ultimately is not sustainable. Suzy Davidkhanian (14:43):. I'm just going to devil's advocate that for one small second, which is, there is a chance some services are $0, but the brand love that comes with it is worth it.
Audio
| Oct 23, 2024
In the wake of the devastation wrought by hurricanes Helene and Milton in Florida—with Milton alone accounting for an estimated $55 billion in property damage—the sustainability of Florida’s property insurance market has again come into question.
Article
| Oct 25, 2024
This comes as many media companies are trying to offset shrinking TV ad revenues with sustainable digital strategies. Key context: Alex MacCallum, CNN’s executive vice president of digital products and services, is leading this initiative as part of a broader digital push.
Article
| Oct 1, 2024
The blurring line between virtual and physical goods creates opportunities but also raises questions about data privacy and digital consumption's environmental impact.
Article
| Oct 15, 2024
Despite some “noise in Q4” due to calendar shifts, United noted that “the environment is improving rapidly” thanks to growing demand for overseas and corporate travel. The big picture: While consumers are on the whole fairly price sensitive, holiday travel looks to be one area where they’re willing to indulge.
Article
| Oct 16, 2024
More than half of millennials and 4 in 10 Gen Zers worldwide will pay more for high-quality or sustainable products, per a March 2023 survey by McKinsey & Company. Dior, Drunk Elephant, and Clinique are among the upscale beauty brands that rank highly with Gen Zers, according to Kyra. Social leads in discovery—but inspiration happens everywhere.
Report
| Apr 8, 2024
Albertsons this week launched Bee Lightly, a new wine label featuring a flat bottle package design made from 100% recycled polyethylene terephthalate that seeks to highlight the grocer’s sustainability efforts. That release came just weeks after Albertsons rolled out Overjoyed, its first major brand launch in several years.
Article
| Sep 25, 2024
By creating funny, culturally relevant content, Amtrak can also represent its shared values with Gen Z as an environmentally friendly and relatively inexpensive travel option. Everyone is looking for connection. Gen Zers are feeling a sense of loneliness, of overwhelmedness, Zafar said. Saie Beauty’s Club Rose Glow built community among Gen Z by creating an exclusive Instagram to launch a product.
Article
| Oct 9, 2024
With intensifying pressure from investors to narrow its losses and display sustainable profits, OpenAI is looking to price increases to boost profits. OpenAI expects to lose $5 billion this year, per TechCrunch. Price hikes could help offset the high costs of staffing, office expansion, and AI training. ChatGPT alone reportedly costs OpenAI $700,000 per day, per Business Insider.
Article
| Sep 30, 2024
Resale is ultimately better for the environment, but consumers tend to cite savings—not sustainability—as the most important reason for purchasing used goods. More than 90% of shoppers said money is a reason to buy resale, with 68% deeming it a “major reason,” per a May 2022 Morning Consult poll. Uniqueness is another key selling point.
Report
| Apr 3, 2023
In-store experiences will focus on issues that are important to Gen Z, like sustainability and mental health. Retailers will refocus their efforts on in-store click and collect. Using online orders to get customers inside the store will promote impulse buying and help drive incremental sales. China’s influence will shake up online shopping.
Report
| Dec 14, 2023
But not all that volume growth is sustainable. By many metrics, consumers are more indebted than ever. Total credit card debt hit $1.13 trillion in Q4 2023, per the Federal Reserve Bank of New York. While the percent of card balances more than 90 days delinquent is still below pre-pandemic levels, the share of consumers entering delinquency far outpaces pre-2020 trends. What’s next?
Report
| Mar 25, 2024
Zoom in: Despite growing resale demand from consumers worried about price and sustainability, both companies have found profitability a challenge. There were signs of progress in Q2: The RealReal’s gross margins expanded by 908 basis points year over year to 65.9%, while thredUP’s improved by 220 basis points in the US.
Article
| Aug 9, 2023
One of the things I say all the time about TikTok is that yes, it's been a boon for so many businesses, but building a sustainable business off of virality is very, very difficult. And TikTok still hasn't figured out how to make it a habit for people to come onto the platform to shop. And that's what I think about live streaming overall. It generates this FOMO excitement.
Audio
| Dec 17, 2024
Resale offers a lower-priced entry point for consumers into a new brand, and it spotlights a desire to reduce waste and environmental impact. “Having a resale offering really serves as a powerful signal of a commitment to reduce, reuse, ⳦,” said Canaves. “That's often a big challenge for retailers.”.
Article
| Sep 13, 2024
Uber has turned itself into a successful profit-generating company thanks to Uber Eats and its super app functionality, whereas Lyft is still struggling to reach sustainability. But the problem for Lyft is not user demand—its outlook is just fine on that front.
Report
| Jan 11, 2024
Young consumers remain socially conscious and eco-conscious—and choose brands that reflect their values. In fact, 64% of Gen Zers said they’d move away from banks that didn’t meet their expectations on ethical or environmental standards.
Article
| Feb 14, 2024