蘑菇AV

Fears of a global banking crisis aren't going away as Credit Suisse shares nosedived amid investors鈥� shaky confidence in its financial position.

After touting a recession-proof business model, the BNPL firm slashed 19% of its workforce and will restructure to the tune of $39M.

Mass layoffs at the Wall Street bank and a forecasted 46% drop in profits are symptomatic of the broader banking industry slowdown.

It was one of the first payment players to support cryptos back in 2014 but later closed parts of its operation due to limited user adoption. It launched a crypto tool kit of APIs in March 2022 and partnered with FTX鈥攗ntil the crypto exchange鈥檚 spectacular collapse. It鈥檚 since rolled out a fiat-to-crypto payment solution and a crypto onramp.

We run down the status of the four most at-risk regional lenders following SVB鈥檚 collapse. And look at why the Big Six are better protected.

But the latest round of layoffs is likely to be one of the biggest to hit the banking sector since the financial crisis. Goldman Sachs is undergoing extensive cutbacks that will see more than 3,000 jobs lost. Morgan Stanley, Credit Suisse, and Bank of New York Mellon have also reduced headcounts.

The valuations of Revolut and Varo Bank were slashed amid question marks over both neobanks鈥� bottom lines.

Marketers may be nervous about increasing advertising spend in an unstable economic climate, but doing so can be a strategic move given that recessions are often followed by periods of prosperity and growth.

The finding aligns with what we reported in the middle of last year鈥攂anks are spending significant money to bring in climate- and sustainability-focused talent. Who鈥檚 taking a different approach? While sometimes it鈥檚 not feasible to bring on new talent during economic uncertainty, it鈥檚 not always necessary to cut jobs, either. U.S.

In the short-term, SEO professionals shouldn鈥檛 stress about the Google antitrust results. This outcome is a big deal for Google but won鈥檛 change marketers鈥� day-to-day workflows. 鈥淣o court can magically shift a market where Google controls 95% of search,鈥� said Dr. Pete Meyers, principal innovation architect at Moz.e Microsoft and AT&T. There鈥檚 no clean way to split off text ads from core search,鈥� he said.

Lowe鈥檚 joins Home Depot in warning of sales pressure amid difficult market conditions: The home improvement retailer lowered its FY sales forecast as skyrocketing prices, limited supply, and high borrowing costs weigh on the housing market.

The US consumer is holding up, according to Walmart: The retailer raised its full-year outlook after solid spending from value-seeking shoppers drove it to a Q2 earnings beat鈥攁lthough it warned of uncertainty heading into election season.

Our take: Positivity-based branding is essential in an era of volatility and contention across many social platforms鈥攂ut to be successful, advertisers need to understand how to identify and capitalize on positive spaces. Advertisers must identify user sentiment by platform.

Meanwhile, political uncertainty may prompt others to adopt a wait-and-see approach until conditions stabilize to avoid overspending during periods of market volatility. 蘑菇AV the Survey.

Dynamic pricing plans risk alienating price-sensitive consumers: The mere possibility of variable prices is triggering anxiety over inflation and hurting trust in retailers

But there鈥檚 still lots of room for CTV growth. The UK still trails well behind the US for CTV spend, where 21.2% growth this year will see it account for nearly 10% of digital ad spending. The BBC effect is still proving to be a drag on the UK market鈥攊ts iPlayer service is ad-free and still dominates the BVOD space. Search has seen a slight benefit from the economic uncertainty.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why the restaurant industry is facing another year of uncertainty and how restaurants are boosting loyalty. Then, for "Pop-Up Rankings," we rank the top restaurant loyalty programs. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and senior director of media content Becky Schilling.

Uncertainty looms over ad industry, producing a loss of 2,100 jobs in March: As AI advances and regulations toughen, agencies are caught in a difficult position.

Macy's and Best Buy are seeing a drop in sales of nonessential goods: Economic uncertainty, inflation force consumers to focusing on necessities like groceries.

鈥淭he restaurant industry is still reeling from the impact of the pandemic,鈥� our content director Becky Schilling said on an episode of 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. On top of that, inflation and economic uncertainty has made for a tough four years. In face of these persisting challenges, restaurants are turning to AI and unified commerce solutions to improve the customer experience, build loyalty, and supercharge personalization.