蘑菇AV

Meta鈥檚 shifting focus on short-form videos designed to compete with TikTok and Reddit鈥檚 increasingly strict content moderation policies aimed at attracting more advertisers have taken away from the community-first element that makes social media appealing in the first place.

鈥淸Amazon is in some cases] making it clear they want that ad revenue more than they want to sell that product,鈥� said our analyst Arielle Feger. The move will help Amazon retain its forecasted 76.2% US retail media share this year. 7. Reformation. Reformation鈥檚 new ad campaign featured "Saturday Night Live" alum Pete Davidson as the 鈥淥fficial Boyfriend鈥� of the apparel brand.

Senators urge DOJ probe into X鈥檚 advertising efforts: The group of five Democratic senators allege that Elon Musk leverages his political power to bully advertisers into returning.

This week, small businesses express concerns about President Trump鈥檚 policies, private label brands gain traction, and Gen Z embraces AI for shopping. Meanwhile, TikTok music influences purchases, and excessive advertising drives cart abandonment.

Beauty brands and retailers target Gen Alpha spending as growth slows: Their beauty obsession makes them a natural focus, but companies have to tread carefully.

Reels may get its own app: Instagram is reportedly exploring a standalone platform as it vies to draw attention away from TikTok.

Temu burst onto the US retail scene in September 2022, winning over shoppers with ultra-low prices and aggressive ad campaigns. But while its initial growth was fueled by new customers, its long-term success is now driven by repeat buyers.

Western Europe isn鈥檛 the biggest market for TikTok in terms of user numbers. But its users are highly engaged and digitally savvy, so the platform should be an attractive proposition for marketers.

On today鈥檚 podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

The fate of TikTok in the US: Legal, economic, and operational implications unfold as businesses and creators prepare for potential disruption.

TikTok opened up access to its affiliate program to maintain TikTok Shop鈥檚 momentum. TikTok鈥檚 affiliate program for TikTok Shop has become an essential component for advertisers hoping to reach younger consumers. In May, TikTok dropped the number of followers users had to have in order to participate in its affiliate program to 1,000, down from 5,000.

Post-relisting, TikTok skyrocketed past US rivals in downloads, reclaiming its dominance while RedNote, once a rising competitor, struggles to keep users.

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

While many users sell products via Twitch livestreams, Amazon has yet to position the platform as a rival to other social video commerce sites like TikTok Shop.

Amazon reevaluates social commerce ambitions with Inspire shutdown: The retailer is prioritizing Rufus and shoppable partnerships with TikTok and other platforms.

Use TikTok as a testing ground. Even with the threat of a potential ban, TikTok remains useful both for creating content and for social listening. Insights from TikTok often translate to other platforms, helping brands fine-tune messaging and strategize new creative. 鈥淯se TikTok to discover what resonates with other platforms and people in general,鈥� Crockett said.

Amazon and TikTok also feature on the list for fastest growth, but Mercado Libre will steal the show this year. Our debut forecast for Mercado Libre projects the Argentine company will lead the world in ad revenue growth in 2024.

As the clock ticks on a required sale, regulatory risks could upend ad strategies and force brands to pivot.

Influencer marketing is a core part of many brands鈥� strategies. Sponsored content spend on social media will total $8.14 billion in 2024, nearing the $10 billion mark by 2026, according to 蘑菇AV鈥檚 March 2024 forecast.

TikTok returns to US app stores, hinting at a secure future: Regulators and storefronts say they want to keep the app around, putting it on much stronger footing.