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Short-form video offerings signal the platform鈥檚 push to become more than just a job-hunting site as it aims to compete for screen time with TikTok and Instagram.

Microsoft, Oracle, and billionaire investors are vying for a TikTok buyout, with ByteDance keeping a stake. The deal could reshape TikTok鈥檚 data security and advertising model.

As US users flee to RedNote, Duolingo reports a 216% jump in Mandarin learners, proving social media loyalty trumps language barriers.

Contrary to popular belief, not every creator has a podcast. But those who do are a driving force behind the roughly $1.50 billion US creators will generate from digital audio distribution channels this year.

They鈥檙e meeting young consumers where they are: TikTok. Three-quarters of US Gen Z smartphone users will use TikTok monthly in 2024, per our forecast. And they spend more time on the app per day than any other social media platform.

Its relaunched Pink brand is gaining traction with younger consumers after going viral on TikTok and hosting back-to-school events on college campuses. After trimming its assortment to focus on underwear and beauty products, Victoria鈥檚 Secret is getting back into apparel categories like activewear, which offer the brand additional opportunities to boost engagement and purchase frequency.

Meta brings ads to Threads: The move marks a strategic push to monetize the app and offer an alternative to TikTok and X.

Snapchat launches 鈥楩ind Your Favorites鈥� campaign: Creator-focused strategy aims to grow engagement and revenue amid TikTok's uncertain US future.

Social platforms agreed to tighten moderation of hate speech in the EU while loosening rules in the US, risking an unpredictable content environment.

TikTok opened up access to its affiliate program to maintain TikTok Shop鈥檚 momentum. TikTok鈥檚 affiliate program for TikTok Shop has become an essential component for advertisers hoping to reach younger consumers. In May, TikTok dropped the number of followers users had to have in order to participate in its affiliate program to 1,000, down from 5,000.

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

The National Retail Federation鈥檚 (NRF) Big Show closed earlier this week, bringing together retailers, tech companies, and industry experts to discuss the future of retail. Key takeaways included Gen Z鈥檚 influence on shopping, which will last even if TikTok goes away, the accelerating trend cycle, hesitation to adopt new payment technologies, and the transformation of digital grocery. Here are four takeaways from the event.

US internet users鈥攅specially younger ones鈥攈ave grown comfortable buying goods while using social networks. But substantial differences between what they buy鈥攁nd where鈥攁re clear.

Gen Z鈥檚 complicated path to purchase leans heavily on digital platforms and channels. But offline resources still play a key role.

We see the concrete impact through Bowlero鈥檚 TikTok initiative, where strategic creator partnerships generated engagement rates three times the industry standard and influenced purchase behavior. Bowlero鈥檚 success came not from reach metrics, but from identifying partners whose authentic experiences drove meaningful customer actions. Impact on brands and marketers.