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By 2026, CTV will account for 20.0% of time spent with media per day by adults in the US, compared with 11.5% in 2020, but it will still only garner 8.1% of total ad spend, per our June forecast. Meanwhile, the share of time spent with linear TV per day by US adults will drop to 21.3% by 2026, and have 11.2% of total ad spend. Despite the growth of CTV, viewers are outpacing ad dollars.

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Gen Z gamers prefer shooting games and action/adventure games, according to an April 2024 survey by Collage Group

Gen Zers and millennials have normalized gaming into adulthood, but smartphones have opened the door for older generations.

The average US adult will spend more than 8 hours per day on digital media this year, with about half of that time spent on mobile devices and more than a quarter on CTV.​

At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.

Discuss various forecasts and time spent with media metrics, including time spent with podcasts, online TV/streaming, social/messaging, and more. Highlight where opportunities lie for marketers given the high levels of digital engagement in these countries.

I was wondering whether you're going to talk about, in terms of his effect on media, whether time spent with media will get another Trump bump? Paul Verner (06:39):. Mm-hmm. Marcus Johnson (06:39):. Because we saw that the first time around people were glued to their screens, to their devices, to the news when he was elected the first time.

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.