蘑菇AV

Horizon Media鈥檚 2024 Subcultures Field Guide studied niche consumer groups that spanned from "Extreme Paw-rents,鈥� or those who spend a lot of time and money taking care of their pets, to 鈥淒ark Tourists鈥� who travel in search of ghost towns and haunted spaces. 85% of U.S. adults gravitate toward hobbies and passions that transcend age, according to Horizon Media. 69% of adults are more influenced to buy a

On today's episode, we discuss whether there's room in people's streaming lives for the new service "Max," the significance of Montana preparing to become the first state to ban TikTok, why Expedia wants ChatGPT to be your travel advisor, a March Madness finals ratings surprise, YouTube TV launching its multiview feature, where the tradition of sports jersey numbers being retired came from, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of Briefings Jeremy Goldman, and director of forecasting Oscar Orozco.

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

This shift away from humans in the driver鈥檚 seat creates new opportunities for media companies and advertisers to capture attention during travel time. AI gets personal with autonomous agents and digital twins. AI assistants are on the move. AI-powered assistants are evolving beyond simple commands to become more capable companions.

For example, Citi linked its installment offering to its travel booking platform in September 2024. And Chase launched a Travel Now, Pay Later program in July. Consumers tend to use these in addition to fintech-based plans, which could tamp down BNPL spend per user. Despite merchant interest, A2A payment adoption faces an uphill battle. Consumer A2A payment adoption at the POS is minimal.

It's an article from LG Business Solutions in a piece written for travel news site Skift. According to Skift research, most Millennial and Gen Z travelers plan to increase their travel spending in the next year. Over 75% will take two or more trips in that timeframe.

蘑菇AV 17% of Medicare beneficiaries travel more than 50 miles each way to see a neurologist, according to a study published in the Natural Library of Medicine. The bigger picture: Lilly doesn鈥檛 appear concerned that lawmakers are launching inquiries into drugmakers鈥� tie-ups with telehealth companies that seem designed to push patients toward treatments developed by the pharma company.

The news: The European Commission (EC) says Google continues to breach Digital Markets Act (DMA) rules by preferencing its own shopping, travel, and finance services in search results above competitors. The penalty for violations could reach 10% of Google鈥檚 global revenues.

鈥淥ver the last 12 months, we鈥檝e seen a flurry of [media advertising] activity from outside the retail sector,鈥� our analyst Sarah Marzano said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Although retail kicked off the commerce media trends, financial services, travel companies, and intermediaries such as Instacart and Uber Eats are monetizing their customer data and setting up ad networks. The rise of commerce media networks is changing the way advertisers approach targeting and how consumers interact with brands. Here are four predictions on these emerging trends.

Food and drink and travel are the most reliant on cookies for US programmatic ad buys, according to Q1 2024 data by 33Across.

Alipay and WeChat Pay should continue to benefit from this international expansion as travel in and out of China gets a boost from the country鈥檚 friendlier visa policies and a rebound in long-haul travel. Inbound travel bookings rocketed 203% YoY during the New Year period, per China鈥檚 Ministry of Culture and Tourism.

Travel will see the fastest growth in US digital ad spending of any industry in 2023, according to our forecast. Travel, retail, healthcare and pharma, automotive, and entertainment will outpace the national digital ad spending growth rate.

New travel features will help Amazon better compete in the co-brand space and rack up volume.

On today's episode, we discuss whether the summer travel boom will last, how the economic climate is influencing how people think about vacations, and the changes in how people choose where they go on vacation. "In Other News," we discuss whether folks want gamified shopping experiences and how brands should鈥攁nd shouldn't鈥攖ext you. Tune in to the discussion with our analyst Zach Goldner and director of forecasting Oscar Orozco.

Virtual nursing programs rise as need for travel nurses wanes: Staffing challenges are still keeping hospital CEOs up at night, giving rise to digital workforce support.

Travel and food propped up spending in Q1, but consumers are pulling back amid record-high credit card debt and inflation.

LinkedIn鈥檚 not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. 鈥淟inkedIn is definitely heading into a direction where more direct B2C marketing is going to become prevalent,鈥� said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.

鈥淔or example, in the same way that a travel agent could historically help you find the perfect vacation, a software agent can help you find what you鈥檙e seeking to consume or purchase, moving us into the era where brand agents can have conversations with people and even with other companies and their agents.鈥�.

Cannes Lions offers a discounted pass for creators, but travel and expenses add up. Our take: Taking home an award is a major mark of prestige for any creator. But the real win for creators and brands at Cannes Lions is the chance to meet, learn from each other, and strike a deal.

Australia-based travel insurer World Nomads collaborated with UK-based specialist insurance, loyalty, and travel services provider Collinson Group to roll out a parametric travel insurance product to customers in the UK and Ireland.

Faster is better when it comes to ecommerce delivery times: Amazon and Walmart leverage automation, limiting the distance items travel to quickly get online orders to shoppers鈥� doors.

Retailers and travel/hospitality are significantly more likely than online and on-demand services to say that limited brand differentiation is a struggle, the study found.

In February alone, Stripe closed a $1.1 billion acquisition of stablecoin platform Bridge, while Shift4 acquired travel-focused Global Blue for $2.5 billion. And Fiserv has been on an acquisition spree, making four international acquisitions in a two-month span. This spate of M&A activity is redrawing industry lines.