The strategy: Fanatics sees significant growth potential for trading cards and collectibles in the UK and other international markets. However, opening a flagship store in prime central London real estate comes with risks given the market's modest size鈥攖here are just five Topps-partnered hobby shops in the UK and fewer than 30 scattered across Europe.
The advertising push is headed by Inam Mahmood, former director of strategic partnerships for ecommerce at TikTok UK. Ads will appear within the existing rewards section of its app, Revolut Shops. Previously, Shops offered only merchant-funded rewards, but Revolut will now also show widget, banner, and carousel formats to customers who opt in. Strengths.
Tesco鈥檚 newest venture takes aim at Ocado: The UK grocer鈥檚 Transcend Retail Solutions division aims to help international supermarket chains develop their ecommerce operations.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US鈥檚 launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.