蘑菇AV

Martha Welsh, Pinterest's chief strategy officer, sees this as a way to bring more 鈥渟hoppable content鈥� to the platform. How sellers can take part: The new extension of Sponsored Products to third-party platforms will be automatic; advertisers do not need to take any action. Ads will be displayed based on page context, campaign details, and cost-per-click parameters already set by the advertisers.

The UK ad market is under as much pressure as it鈥檚 ever faced. But while spending growth will hit a historical low, there are some positive signs for advertisers with experimentation away from the duopoly a very real possibility.

The cost-of-living crisis is forcing UK consumers to change where they shop to save money. To attract and keep customers, retailers and brands across all sectors need to invest in loyalty programs鈥攁nd understand what shoppers want from them.

They should also boost their retail media capabilities. As the high prices of shipping and raw materials continue to put pressure on retail margins in Europe, retail media could provide additional revenues. However, retailers should ensure they don鈥檛 overburden their customers with experiences that degrade the shopping journey. Omnichannel retailers will have the edge.

Inflation in the UK is easing but remains near a 40-year high. That鈥檚 tamping down consumer spending across all categories鈥攚ith total retail sales set to grow by just 1.7% in 2023, versus a pre-pandemic growth rate of around 4%.

UK consumers have a voracious appetite for digital video content, but the cost-of-living crisis is boosting ad-supported options, particularly broadcaster video-on-demand services. Netflix鈥檚 pivot to an ad tier, meanwhile, may have legs.

UK regulators block Microsoft鈥檚 attempt to consolidate a gaming behemoth, sending Activision Blizzard stock spiraling. Microsoft faces a tough antitrust fight.

Regulatory changes: The pace of regulatory probes in the EU, UK, and US targeting Big Tech鈥檚 way of business has sped up considerably in the last year or so, prompting tech companies to make concessions and disclose more info about their markets.

Giving Ubisoft the rights to distribute games in the EU could appease UK regulators鈥� concerns, clearing the final stage in gaming鈥檚 biggest acquisition.

Total media time in Germany is increasing, bucking a Western European trend. Digital growth is fueling much of this, but traditional media鈥檚 enduring appeal is helping, too.

Across Western Europe, inflation and uncertainty have hit consumers and businesses alike. But some may prosper in these conditions鈥攕uch as brands using retail media networks and firms advancing sustainability goals.

HSBC acquired the Silicon Valley Bank鈥檚 UK branch to the relief of  England鈥檚 technology sector, which was highly exposed to the collapse of SVB, per TechCrunch. A symptom of a bigger problem: SVB鈥檚 plight could be indicative of the frailty of the US banking system and the volatility surrounding venture capital and startups in the technology and technology-adjacent industries.

A string of recent regulatory setbacks is prompting questions about the effectiveness of FTC chair Lina Khan鈥檚 approach to Big Tech. Critics suggest a more prudent strategy may be more successful.

This week, Disney鈥檚 EMEA division announced several new UK unscripted original titles for Disney+, including documentaries on sports brands, music, and fashion, with a focus on A-list collaborations. Warner Bros.

UK Telecom BT Group is planning to eliminate 55,000 jobs and will replace thousands of them with AI over the next five to seven years. Our take: A call for regulation by first-movers and leading AI companies could allow them to seize the narrative, adversely affecting startups that could find themselves shackled by future regulation.

Companies in the US are the most affected, accounting for 42% of leaks in 2022, followed by Germany and the UK with 5% each. The FBI fights back: The Federal Bureau of Investigation said it 鈥渉acked the hackers,鈥� shutting down Hive2, a major ransomware group responsible for attacking 1,500 companies in over 80 countries since mid-2021, per NPR.