蘑菇AV

Combined, the lineup had more than 77 billion minutes watched in the US by adults ages 18 to 49 in 2024 alone. Over 150 CMOs of major brands will be in attendance. Zooming out: YouTube鈥檚 influence on the ad landscape is significant and still growing. The platform leads in time spent with TV in the US, accounting for 10.4%, per Nielsen.

Video ad spending continues to outpace overall digital ad spending and will power the fastest-growing ad-supported media.

Spotify keeps Bill Simmons on board: The Ringer founder extends his contract as Spotify pivots toward video podcasting and sustainable ad-driven content.

Senators urge DOJ probe into X鈥檚 advertising efforts: The group of five Democratic senators allege that Elon Musk leverages his political power to bully advertisers into returning.

US media agency professionals executing YouTube campaigns rated brand safety a top objective, per Pixability. A challenging market: With sports-betting ad dollars shrinking, platforms may preemptively distance themselves from gambling鈥檚 volatility and potential to cause gambling addiction and harm. 蘑菇AV 2.5 million US adults (1%) meet the criteria for a severe gambling problem in a given year.

Modelo鈥檚 college basketball ad spend grows 48%: The investment highlights the lucrative opportunity of advertising during live sporting events.

The number of US ad tech mergers and acquisitions nearly doubled from 2023 to 2024, per Luma Partners. We could see T-Mobile鈥檚 deals inspire other firms to scramble to buy up smaller or highly specialized ad tech players to expand offerings.

When Apple, which pledged $500 million to US manufacturing, faced UK pressure for an iCloud encryption backdoor, Director of National Intelligence Tulsi Gabbard called it 鈥渁 clear and egregious violation of Americans鈥� privacy and civil liberties,鈥� per The Associated Press. Gabbard asked the Central Intelligence Agency (CIA) and other US agencies to review the request.

In part due to this earnings season, we took our 2024 US search ad spending forecast from 11.1% to 14.5% growth as AI-integrated search rolled out faster than expected. Our 2024 US retail media forecast dropped from 26% to 20.4% due to total growth overexpectations from channel leaders.

US ad spend on financial media networks (FMNs) will more than double in 2025 and again in 2026. But with just $710 million projected in US ad spend in 2025, per June 2024 蘑菇AV forecast, FMN ad spend will be 18 times smaller than retail media network (RMN) ad spend.

Strong growth in digital ad spending will continue in 2025. Digital ad spending growth in 2025 will maintain most of 2024鈥檚 momentum. Advertisers will increase spending in 2025 by 12.5% YoY, a slight dip from 2024鈥檚 15.0% growth. But that will be enough to push digital鈥檚 share of total US ad spend past 80%.

The Trade Desk and publishers push for a more efficient open internet: Media leaders see programmatic as a way to unlock ad opportunities while reducing reliance on walled gardens and improving supply chain transparency.

This deck provides an in-depth analysis of the home furnishings sector in ecommerce, including forecasts for sales growth, digital ad spending, and KPIs. It also highlights consumer shopping behaviors, spending trends, and the growing influence of social media.

YouTube strives to make ads less disruptive: The platform is changing its approach to mid-roll ads to appease viewers, creators, and brands alike.

Snapchat enhances brand safety features: The changes stand in contrast with Meta scaling back its brand safety commitments.

Lawmakers pressure Amazon into improving ad transparency: A bipartisan letter stemming from Adalytics highlighted quality issues with DSPs.

NBCU and Macy鈥檚 deal highlights live events as crucial opportunities: Advertisers reach massive audiences through events like the Macy鈥檚 Thanksgiving Day Parade.