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Justify video ad spend. More like this:. US Time Spent With Social Media 2023 (Insider Intelligence subscription required). TikTok breaks down the difference between in-feed and Spark Ads. Video takes the lead as non-video programmatic ad spend slows. TikTok Shop鈥檚 latest growth tactic: wooing creators.

But social video is no longer the biggest growth driver in digital video ad spending. That title belongs to connected TV (CTV), which will grow 27.2% in 2023. Mobile dominates social video ad spending. Mobile will account for almost all (95.5%) of social network video ad spending this year, with desktop/laptop spending responsible for the remainder.

Methodology: Data is from the May 2023 Interactive Advertising Bureau (IAB) report titled "2022 Video Ad Spend & 2023 Outlook" in partnership with Standard Media Index (SMI) and Advertiser Perceptions. 360 US TV/video ad buyers were surveyed online during February 21, 2022, to March 10, 2023.

Max adds 7.2 million global subscribers in Q3: International expansion and ad revenue gains boost WBD鈥檚 position in the streaming race.

Prioritize video ad spend for retail. More like this:. Should marketers care about free ad-supported streaming TV? 3 considerations for organic, paid social from Wendy鈥檚 and other brands. 3 best practices for better CTV advertising. 4 CTV trends to watch: Collapsing funnel, Gen Z, and more.

ByteDance鈥檚 non-China revenues grow 60%: TikTok鈥檚 ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.

US short-form video advertising spending is expected to rise 10.4% in 2023, but a new revenue sharing program for Shorts creators could further cut into YouTube鈥檚 earnings. Still, that very same program is one of YouTube Shorts鈥� strongest weapons.

Roku Q3 results emphasize ad-supported growth: Increased streaming hours and accounts offer advertisers valuable inventory.

Prime Video thinks AI can fix UX problems: Complaints about show catalog failures may have spawned its latest AI-powered feature.

In 2022, US digital video ad spending surpassed TV ad spending for the first time, and our forecasts show them continuing to drift apart through 2027. This year, CTV will make up nearly 30% of the digital video pie, and that percentage has grown significantly over the past several years. This explains why and how ad budgets are shifting from TV and other forms of digital video to CTV.

The slowing growth in social video time is not a signal to cut back expenditures; more than 4 in 10 video ad dollars will go to social video this year. But now is not the time to overindex on these ads versus ads in feeds, Stories, and other social media placements. Balance social video ad investments with image ads. 

On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the 鈥淎merican Dream鈥� costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Director of Reports Editing Rahul Chadha, and Vice President of Briefings Stephanie Taglianetti.

Digital pay TV services are slowing cord-cutting. But the rate at which they replace traditional TV defectors is decelerating.

Programmatic digital video ad spend will also increase, rising 20.9% to reach $93.95 billion. Off-site offers a new landscape and performance opportunities for both advertisers and retailers. As retail media expands into off-site, advertisers and retailers are experimenting while also navigating off-site鈥檚 ins and outs.

CPG鈥檚 share figures very nearly match all those numbers, but its video spending ratio will come in just under the national average. To view the full forecast, click here. Although it is not core to CPG, video ad spending is still growing faster than any other CPG spending category.

The UK is a mature programmatic market, but innovation and evolution continue apace, particularly in the connected TV and out-of-home environments. The next step for programmatic practitioners is to invest in multichannel campaign capabilities.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

Retailers are behind on video spending compared to other industries. Among industries, retail spends the smallest share of display budgets on video. Retail鈥檚 share of display spending devoted to video has long sat below the average, and the accelerated growth rates of the past few years are slowing.

The slowing growth in social video time is not a signal to cut back expenditures; more than 4 in 10 video ad dollars will go to social video this year. But now is not the time to overindex on these ads versus ads in feeds, Stories, and other social media placements. Explore developing ad opportunities for CTV.

Study finds 57% of streamers choose AVOD tiers: Consumers seek affordable alternatives amid subscription price hikes.

Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.

LinkedIn expands AI-powered Accelerate tool globally: The platform introduces new ad formats and event features, enhancing its B2B marketing capabilities.

Snap introduces Sponsored Snaps: Full-screen vertical ads now appear in users' chat inboxes as part of Snap鈥檚 efforts to grow its ad business.