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Many notable data points emerged from this busy week, including Google's search usage, resounding global trust in influencer recommendations, and most Americans don't know they're using AI-enabled products (even though 99% recently have).

AI TVs will also offer enhanced accessibility features, including AI-based Voice Removal with Audio Subtitles, a feature for the visually impaired. Samsung says the new feature "will analyze subtitles, isolate voices, and adjust audio playback speed for a seamless experience.".

77% of executives expect AI to drive innovation but may lack the infrastructure and training needed to capitalize on AI’s potential.

However, storytelling, brand voice, and authenticity must remain human-driven to maintain trust and credibility. AI should support marketing decisions and executions—not replace the personal connection that fuels successful influencer marketing. Use data-driven insights to optimize performance. Track engagement metrics, traffic, and conversions to refine influencer strategies.

High audio listenership and time spent this year means limited growth. Subscription revenues will be healthy, as most listeners pay to limit ads. And Spotify will lead in nearly every metric, though several platforms are doing well.

By reducing reliance on traditional apps and shifting to voice and video, AI is emerging as a viable interface for shopping, search, and daily tasks. Businesses must adapt by optimizing for AI-driven discovery, streamlining transactions, and using real-time context to engage customers.