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This asset could help direct more creator content to properties like Prime Video, Twitch, and Amazon Live. Spotter鈥檚 creator portfolio reaches over 88 billion monthly watch-time minutes. Why it matters: Amazon is positioning itself as a major media player by blending ecommerce with digital engagement, building a distinct ecosystem that appeals to advertisers seeking dynamic, engaged audiences.

Amazon isn鈥檛 taking Temu鈥檚 attempt to lure its sellers lightly: The retailer is offering China-based merchants incentives to drop Temu listings, an approach that led Anker to pull its products.

Amazon takes on Swiggy and Flipkart in India: The retailer will begin testing a 15-minute rapid delivery service in Bangalore.

What鈥檚 next for retail media? The rapidly expanding ad channel is facing growing pains as the majority of RMNs struggle to keep pace with Amazon and Walmart.

Amazon Prime Video will have more than 163 million US viewers in 2024. Last month, these viewers began seeing ads鈥攗nless they agreed to pay an additional $2.99 per month. Retail media networks are moving in on CTV, which is likely to make shoppable ads more prominent. More than 20% of CTV ad spending will come from retail media networks by 2027.

Our take: Prime Video, with its new advertising volume, rights to 鈥淭hursday Night Football,鈥� and measurement boost from Nielsen ratings, is poised to dominate sports streaming advertising until other streamers begin providing similar data to measurement firms鈥攕omething Nielsen says it is open to.

By the numbers: Ad Age found that the cost of advertising declined for 33 of 53 returning series on Fox, ABC, NBC, CBS, The CW, and Prime Video. Some year-over-year changes were compared with 2022 figures due to last year鈥檚 Hollywood strikes, which put many scripted productions on hold. The NFL had the three most expensive broadcasts across tracked channels.

Private label brands are set for another surge in momentum as consumers become increasingly concerned about the impact of tariffs.

New sports deals and offerings from streamers are boosting digital, including NFL games on Netflix, NBA and WNBA games on Amazon Prime Video, and linear TV network content available on Hulu with Live TV and YouTube TV. Use this chart: Marketers can use this chart to reconsider their TV ad investments, make the case for shifting spend from linear to streaming, and forecast future ad spend.

In response, Apple partnered with Amazon to make Apple TV+ available on Prime Video in the hopes of increasing subscriptions. That followed a major failure for Apple with 鈥淲olfs,鈥� a multimillion-dollar film starring George Clooney and Brad Pitt whose theatrical plans were scrapped after previous movies drew tepid box office results.

Several other streaming services like Prime Video have rolled out similar features. Now, Netflix offers an official way to share scenes that directs viewers back to its platform. Moments provides a unique way for Netflix content to go viral organically, attracting new viewers and amplifying conversations around trending shows and films.