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For example, Jimmy 鈥淢rBeast鈥� Donaldson has parlayed his YouTube fame to a product line (Feastables chocolate) and a high-profile reality show deal with Amazon Prime Video. Alex Cooper, co-founder of the popular 鈥淐all Her Daddy鈥� podcast, launched the Unwell Network under her production company to recruit top creators like Alix Earle to start their own shows.

Prime Video will push CTV ad spending to a new milestone as linear TV tumbles. Amazon will drive the acceleration in connected TV (CTV) advertising in 2024. The launch of an ad-supported tier on Amazon Prime Video will energize the CTV ad market. We expect YoY growth to increase next year to 22.4%, from 20.0% in 2023. That makes CTV the second-fastest-growing ad format we track, after retail media.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

Private label brands are set for another surge in momentum as consumers become increasingly concerned about the impact of tariffs.

Other leading OTT video services in India include Amazon Prime Video, ALT Balaji, Eros Now, Hoichoi, MX Player, Netflix, SonyLIV, Sun NXT, Voot, and Zee5. Netflix is making progress in Japan as competition with Amazon Prime Video heats up. Netflix is closing the gap with Prime Video. The latter will continue its sizable lead over Netflix in 2023 (15.6 million viewers versus 9.7 million).

Netflix and Amazon Prime Video are the biggest video-on-demand (VOD) platforms in the UK in terms of user numbers. However, the BBC鈥檚 iPlayer service is adding users at a much faster rate, and it鈥檒l be about a million users behind Prime Video by 2027. ITV鈥檚 on-demand service continues to thrive following its relaunch late last year.

Expanding ad placements, including on Prime Video, has significant potential, he said. 鈥淎nd, all of the information that they get from serving ads to consumers through Prime Video essentially gets appended to their customer record, which will then help them more with the retail media side of their business. So, it's a virtuous cycle.鈥�.

In September, Amazon announced that Prime Video will have ads by default beginning in early 2024 in the US, UK, Germany, and Canada. The move could shake up the market. We don鈥檛 forecast Amazon鈥檚 CTV ad revenues. But Amazon estimated that ads on Prime Video will reach more than 115 million US viewers per month, according to a pitch deck obtained by Insider.

The challenges in last-mile delivery have intensified. To meet consumer expectations while maintaining margins, UK retailers need to innovate by embracing technology and establishing partnerships.

Record Prime Day sales, booming ad business powered Amazon to Q3 earnings beat: The retailer expects to carry that momentum into Q4.

Why it matters: Streaming subscriptions are quickly becoming a must-have for delivery memberships as they try to attract customers and differentiate themselves from competitors: Instacart has Peacock, Walmart has Paramount+, and Amazon, of course, has its own Prime Video service.

The integration is a win for PayPal after Amazon stopped accepting Venmo on its ecommerce site

Netflix and Disney rolled out ad-supported tiers in their streaming services in late 2022, and Amazon Prime Video joined the party in Q3 2023 when it announced it would launch an ad tier in early 2024. This means that, in a span of 18 months, three major streaming services that were previously ad free will have plenty of inventory to satisfy pent-up demand from advertisers.

Amazon鈥檚 MX Player acquisition reignites the battle for Indian consumers: $100 million purchase gives Amazon ownership of the largest free streaming service in India.

Retail pharmacies鈥� plight is Amazon鈥檚 gain: The online pharmacy is doubling down on fast medication delivery to capture market share from pharmacy incumbents.

A rundown of the top trends and takeaways for advertisers from public policy- and privacy-related conferences held in early April.

While the league鈥檚 embrace of streaming aligns with industry trends toward digital media, it鈥檚 natural to expect some resistance from linear TV audiences that don鈥檛 have access to Prime Video. Our take: The NBA's recent announcement of its deals marks a new era for the league's broadcast and streaming landscape.

Prime Big Deal Days spurs consumers to shop on a random Tuesday in October: Amazon鈥檚 event drives shoppers to spend, even if most aren鈥檛 buying holiday gifts.

The CTV ad market is still adjusting to having Netflix and Disney+ in the space, but if other major providers like Amazon Prime Video and Apple TV+ launch ad tiers, buyers may get another dose of whiplash鈥攅specially if those major players come to market with inflated rates. On the flip side, incumbents including Warner Bros.

I mean, Apple TV just signed a deal to be distributed on Prime Video, for example, because they're really struggling to increase subscriptions meaningfully since almost everyone it seems has a streaming subscription of some kind. So yeah, I'm curious what in a year from now they're going to be kind of teeing up as the next big initiative at the company. Marcus Johnson (15:29):.

Amazon Prime Video will have 14.1 million viewers this year, up 4.6% YoY. Prime viewership numbers are inflated to some degree since it comes free with a Prime membership, which is mainly predicated on shopping benefits from the ecommerce giant. Crave, a domestic offering from Bell Media, will have 7.3 million viewers this year, up 4.0% YoY.