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US consumers are now reallocating their media time in a zero-sum fashion, with approximately 10 minutes of traditional media time (TV, radio, print) shifting to digital platforms. It's a significant departure from 2023, when people added 20 minutes of digital time, while cutting just 10 minutes of traditional media consumption.

Despite past controversies, Demna has a track record of turning fashion houses into cultural powerhouses. 7. Edible Arrangements. Rebranded as Edibles.com, Edible Arrangements announced a THC and CBD product marketplace鈥攎arking a shift from fruit bouquets to cannabis.

Comparable sales rose 1.5% YoY in Q4, aided by a sequential acceleration in demand for discretionary categories such as apparel, toys, and beauty. Net sales fell roughly 3% YoY to $30.92 billion, ahead of LSEG鈥檚 $30.82 billion estimate.

Duties on imports from China and tariffs on steel and aluminum are increasing costs for everything from apparel to soda cans. It鈥檚 not just food prices chipping away at consumers鈥� spending power鈥攐ther essential expenses are surging, too. Car insurance costs, for example, jumped 11.8% YoY, which is further straining household budgets.

Marni teamed up with Hoka to release a more fashion-forward version of the latter鈥檚 Bondi sneaker, which could help the Italian brand get in front of a wider array of shoppers. Likewise, Loewe has released several collections with On Running that function as a (slightly) cheaper entry point to the brand.

Social media users in select countries (US, UK, Australia, France, and Saudi Arabia) trust brands over influencers when it comes to finance, apparel, and skincare, per an October study from Snap Inc. and IPG Magna. Finance is where this trend is most pronounced.

Olipop is currently available in nearly 50,000 stores across the US鈥攊ncluding 12,000 Starbucks caf茅s as well as Walmart, Target, and Whole Foods Market鈥攚hile Poppi recently launched a limited-edition flavor and apparel collection at Target, in addition to splashing out for its second-straight Super Bowl ad.

This year鈥檚 diverse mix of SXSW sponsors included headliner Rivian, L鈥橭r茅al Groupe, Eli Lilly and Company, and Nobull鈥攁 performance shoe brand making its first experiential marketing foray outside of an athletics-focused event. In person, in-store, and out-of-home are amplified by digital.

Clothing and footwear are also regular social commerce purchases. Fashion brands such as Asos have reported strong sales on TikTok Shop. However, there are fears that the 鈥淭ikTok Hauls鈥� trend鈥攚here social media users post videos of themselves trying on products and asking viewers whether they should keep or return them鈥攊s contributing to the problem of surging returns in the UK.

Prices for key industries like apparel could rise significantly, leading to consumers reducing spending. TikTok鈥檚 uncertain legal status is also likely to affect overall Q1 2025 ad spending. The app accounted for 4% of US digital ad spending in 2024, per our forecast.

Zoom in: While consumers are shying away from big-ticket luxury goods like handbags and apparel, they鈥檙e willing to spend on small indulgences like fragrance, beauty, small leather accessories, and other entry-level items. They can also be swayed by a good deal. US sales of luxury goods rose 14% YoY during Black Friday, per Signifyd, while the average price per item was 13% lower.

Nordstrom added beauty kiosks focused on young adults to its teen apparel departments and a 鈥淵outh Adult Beauty鈥� category on its website late last year. The market opportunity: Despite some initial misgivings about whether kids under 10 should use anti-aging products, slowing beauty growth and fierce competition for spending have pushed brands and retailers to embrace Gen Alpha consumers.

Reformation鈥檚 new ad campaign featured "Saturday Night Live" alum Pete Davidson as the 鈥淥fficial Boyfriend鈥� of the apparel brand. The campaign capitalized on press surrounding "Saturday Night Live鈥檚" 50th anniversary event and featured the formerly inked comedian without any tattoos, a look that offered the campaign earned-media buzz. 6. Coca-Cola.

The company is shaking up the creative ranks at Christian Dior, its second-largest fashion label. It sold its stake in Stella McCartney鈥檚 namesake label back to the designer, although she will continue to advise the company on sustainability.

Temu鈥檚 US sales fell as much as 32% in the first five days of February, according to Bloomberg Second Measure data reported by Business of Fashion. This coincides with President Donald Trump saying parcels under $800 from China would no longer be exempt from customs duties. Shein鈥檚 US sales fell 16% during the same period.

H&M will sell more third-party brands to head off competition from Shein: The fast-fashion company is the latest in a long line of retailers to turn to marketplace sales for growth.

ts new handheld accessory isn鈥檛 the Nintendo Switch killer many had hoped for, but it鈥檚 a sign that the gaming giant is investing to build around its consoles.

While that can be problematic, creators aren鈥檛 alone in this: Fact-checking has also gone out of fashion among social executives, while 鈥渕isinformation鈥� has become a buzzword that encompasses everything from outright lies to viewpoints people disagree with. Read the full report, The Rise of Political and News Creators.

They鈥檙e saving $250 a month on average by cutting back on key discretionary categories like dining out (cited by 56% of consumers), online shopping (49%), apparel (46%), and streaming subscriptions (42%). The context: Many consumers are on a shaky financial footing.

Here鈥檚 what they used them for:. 42.1% of pay later users purchased clothing and accessories. 35.1% bought groceries. 29.6% used the plans for appliances. 29.0% used them for consumer electronics. And 28.5% used pay later for home furnishings.

But most of them are China-based fast-fashion brands or retailers. That includes Shein and Halara, both of which reportedly paused some campaigns in February immediately after Trump announced the end of the de minimis tax exemption. It鈥檚 unclear whether either has resumed spending. Companies are making contingency plans.

There's been a move away from softer clothing toward harder return to office clothing, hard pants as we call them, which is harder to size. I think that also is driving up returns. Zak Stambor (09:29):. That's so true. I was just buying a pair of shoes. The range of shoe sizes that fit me was all over the map. It was a full size-and-a-half span. Sara Lebow (09:42):. Yeah. Zak Stambor (09:43):.

Wearables fade: Apple鈥檚 wearables, home, and accessories segment is plateauing, likely due to market saturation and slow sales for the Vision Pro. The Vision Pro accounted for just 5% of mixed-reality headset shipments in 2024, per TrendForce, compared with 73% for the Meta Quest. Many Apple customers already own devices like AirPods and, in a tight economic climate, might not want to upgrade.