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Apple. Affirm. Bank of America. Bankrate. Blackhawk Network. Block. Citi. CivicScience. Discover. Federal Deposit Insurance Corporation (FDIC). Federal Reserve. Federal Reserve Bank of St. Louis. Federal Trade Commission. Fortune. Google Wallet. JPMorgan Chase. Liberty Street Economics. NCSL. PayPal. PYMNTS.com. Stripe. Target. Trustly. Visa. Walmart. Worldpay.

PayPal鈥檚 sales and marketing spend, for example, has fallen YoY every quarter for the past year, but it just launched its biggest ad campaign yet to promote its debit card integrations with Apple. Click here to view our full forecast for US payments and money movement industry digital ad spend. Ongoing financial stress has squeezed payments ad spending this year.

鈥淚f you want to dominate the digital landscape, you鈥檝e got to win or be a clear leader on the three core pillars: media, advertising, and commerce,鈥� our analyst Andrew Lipsman said during our recent 鈥淎ttention!鈥� summit.

US mobile audio app listeners spend an average of 32.3 hours with Spotify a month, compared with 3.5 hours with Amazon Music, and 0.9 hours with Apple Music, according to January data from Comscore Media Metrix Multi-Platform.

Regulatory risk, geopolitical volatility, or platform gatekeepers like Apple shifting their rules pose threats to AppLovin鈥檚 growth flywheel.

Given Netflix鈥檚 reach鈥攖he platform has over 300 million paid subscribers鈥�advertisers could tap into a massive audience and leverage tools more likely to convert listeners into buyers.

As Vision Pro stumbles, Apple is plotting a comeback with AI-ready, fashion-forward glasses鈥攑owered by custom chips and its unbeatable dev ecosystem.

Zuckerberg wants Trump to slow the EU鈥檚 advertising crackdown: Meta is pressuring the administration to fight back against EU fines.

Both Affirm and Klarna partnered with Apple to get their installments in Apple Pay. The firms also made deals with Google Pay鈥攁s did Afterpay and Zip. Klarna and Affirm also teamed up with Marqeta to embed their installment offerings in payment apps that work with the issuer processor. Worldpay made Klarna a default payment option for all Worldpay merchants.

Netflix鈥檚 time spent exceeds its ad revenues the most. YouTube leads in time spent and ad revenues. Amazon will make a big splash in streaming advertising.

Mobile app install ad spending is on the rise, and more video content on social media means an increase in time spent on platforms. Plus, click and collect remains a popular option for grocery buyers. Our forecasters laid out some good news for advertisers.

Project Digits hints at Nvidia鈥檚 ambitions in PCs and smartphones. Partnering with MediaTek positions it to disrupt Intel and Apple while broadening AI鈥檚 market reach

It puts advertisers in the position of having to pay to defend search terms related to their brands, driving up ad costs and potentially disrupting the end user鈥檚 experience. Enabling conquesting is a power move.

Our take: This tie-up with Apple is a win for Synchrony. Both features can boost cardholder satisfaction, especially after they go live for the issuer鈥檚 co-brand and private label cards, given they make up the majority of its portfolio. The features could also make Synchrony a more attractive partner for retaining and attracting private label and co-brand cards鈥攊ncluding potentially with Apple itself.

Both Microsoft and Apple attempt to refresh their lines with built-in AI features. Microsoft, Apple, and others are integrating AI capabilities directly into their operating systems and devices, signaling a potential resurgence in the PC market.

As Samsung and Google develop mixed-reality glasses, Apple and Meta refine their ecosystems. Cheaper, lighter devices could finally push AR/VR into the mainstream.

Although Apple markets it as an SOS feature for emergencies such as being lost outside of network range. Satellite texting for a price: While the iPhone 14 and later models have a custom antenna that can connect to satellites, T-Mobile鈥檚 service 鈥渋s expected to work with most modern mobile phones, but could work best with select smartphones,鈥� T-Mobile said.

The race to attract small advertisers with AI is on: Taboola is the latest ad tech firm to target small businesses in an effort to grow the ad spend pool.