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On today鈥檚 podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will 鈥渃ontent tiers鈥� change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Editor Daniel Konstantinovic, and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

YouTube redefines podcasting: Video formats capture 43% of weekly podcast listeners, far outpacing traditional audio-only platforms.

Why it matters: Amazon has a lot of catching up to do in the music streaming market. Just 8% of digital audio listeners use Amazon Music most often, per SiriusXM Media, trailing Spotify (34%), YouTube Music (21%), Apple Music (13%), and Pandora (13%). Listeners across age groups spend an average of 49.7 hours per month on Spotify, compared with 0.8 hours a month on Amazon Music, per Comscore.

Case in point: It recently began testing short-form audio product summaries on select detail pages. The summaries, delivered by 鈥淎I-powered shopping experts,鈥� highlight key features, customer reviews, and web-sourced insights. The company likens the experience to 鈥渉elpful friends鈥� guiding your purchase decision鈥攑articularly useful while multitasking or shopping on the go.

New subscription links inside the iOS app are already driving Premium spikes, showing how much Apple鈥檚 restrictions held developers back.

On today鈥檚 podcast episode, we discuss how Mint Mobile was able to stand out before a celebrity like Ryan Reynolds joined the team, how he helped them break the marketing mold, and lessons learned along the way to becoming a billion-dollar valued company. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Suzy Davidkhanian, and Strategic Advisor to Mint Mobile Aron North. Listen everywhere and watch on YouTube and Spotify.

Meta pays creators for traffic, Spotify wins in-app freedom post-Epic ruling, and Amazon鈥檚 Zoox expands robotaxi testing despite software recalls.

On today鈥檚 podcast episode, we discuss what malls are doing well (and why), the reasons folks have been skipping the mall, and why IKEA and Walmart bought one each. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analysts Emmy Liederman and Rachel Wolff.

Apple鈥檚 Fortnite feud, Amazon鈥檚 device division cuts, and Apple Music鈥檚 new user lure reveal how tech titans are adjusting strategies in a volatile regulatory and consumer landscape.

Tech鈥檚 new bet鈥攍ow-cost EVs, ultra-thin phones, and vibe-driven music: Slate, Samsung, and Spotify each chase novelty鈥攙ia price, design, and personalization鈥攖o win over convenience-hungry consumers.

On today鈥檚 podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers鈥� social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.