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In the days of traditional media, advertising was primarily the purview of companies promoting products tied to the GDP, like automotive and travel, said our analyst Paul Verna, co-author of our Ad Spending Benchmarks: Q3 2024 report. As advertising became more digital and more service companies became central to the ad industry, that connection was somewhat broken.

Behind the numbers: While Beijing has shied away from large-scale consumer stimulus measures, its trade-in program is helping unlock demand for cars and home appliances. Home appliance and auto sales accelerated during the quarter:. Home appliance sales surged 39.2% YoY (up 18.7 percentage points from the previous month). Auto sales rose 3.7% YoY (a 3.3 percentage point increase from September).

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What it means: The entire restaurant industry is likely to suffer as tariffs put more pressure on consumer dollars. Fast-food restaurants, in particular, are going to have to prove their value to consumers if they want to protect their share of sales.

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Automotive import tariffs could cut sales, complicating marketing plans. Trump鈥檚 25% tariff on imported vehicles, implemented April 3, and an additional 25% tariff on auto parts, going into effect May 3, are expected to reshape US car manufacturing costs. Foreign automakers like Toyota, Porsche, and Mercedes鈥攁s well as US-based brands that depend on global supply chains鈥攁re facing steep barriers.

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Digital ad spending in the payments industry is set to surge as consumers start to get through the financial headwinds of the past few years. We look at where payment providers should focus their ad spend to maximize returns.

The shift toward agents and chatbots isn鈥檛 limited to retail鈥攁 variety of companies are productizing voice and AI agents as end-to-end solutions in a variety of industries. Artisan recently raised $11.5 million in seed funding to deploy virtual employees for sales teams that automate lead generation and personalized outreach, potentially streamlining sales processes.

Note: Examples of websites, apps, or screens primarily engaged in travel services include those of airlines, cruises, accommodations, tourism boards, destination marketing organizations, travel bureaus, country clubs, online travel agencies (OTAs), travel agents, travel websites, visitor centers, car rental companies, and leisure and unmanaged business travel.

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If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

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For the second year in a row, the US CPG industry will increase its digital ad spending more slowly than most other industries. However, a major growth rebound is in the cards for 2024.

Its most direct scheme so far involves subsidies for home appliances and cars, which have helped lift sales in those categories.

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And number four, looking at the share of EVs on the road, so not the new EV car sales, the new sales in a year, but if you looked at all the cars on the roads and you took those, what share of those cars are electric vehicles? The leader is Norway. Today, 20% of cars on Norwegian roads are emissions-free. In Oslo, the capital, the share is 33%.

Older millennials have engaged with the health insurance industry for some time. High-deductible plans on top of other financial obligations, like car payments, student loans, rent, and mortgages, mean many millennials are checking prices before seeking care鈥攐r even opting to forgo care. Their mental state isn鈥檛 great.

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Airlines, notably, will post the fastest growth in the country among any industry or industry subcategory next year, with an estimated 21.6% increase. Behind the Numbers.

One in 5 consumers (22%) are in the market for a large purchase, such as electronics, home appliances, furniture, and cars. Those behaviors, along with higher incentives from many car brands and steep end-of-year discounts, led to November鈥檚 2.6% MoM and 6.5% YoY spike in auto sales.