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So looking to China, Alibaba, Taobao, big e-commerce platform, they have a pretty good model they introduced a few years ago with the pandemic. They really had to make sure that seniors could use mobile apps for e-commerce as well. They added features like voice shopping and simplified navigation and more support features.

Ad pitch: LinkedIn is also incorporating AI into its ad business with tools to help B2B marketers optimize campaigns and ad targeting. The black box AI tool, called Accelerate, analyzes factors like user behavior, website visits, and video views, then automatically adjusts campaigns to increase conversion rates.

Nearly half (48.4%) of Amazon Fresh shoppers try new grocery products multiple times per month, according to an Insider Intelligence survey.

鈥淭hese robots, if you watch them participate in an ecommerce transaction, they cannot be upsold,鈥� Buhler said. AI agents are reminiscent of how search algorithms and programmatic advertising have changed decision-making. Both of these shifts have forced marketers (both B2C and B2B) to find ways to game technology to stay attractive, even when some element of consumer choice is taken away.

Nearly one-third of B2B marketers (31%) reported using AI for chatbots, coding, and design, per a November Sagefrog Marketing Group survey. In a January Ascend2 survey, personalization (38%), ad optimization (34%), and customer service chatbots (31%) ranked as the highest use cases for AI.

LinkedIn introduces new marketing tools: Video ads and AI integration enhance B2B engagement and efficiency.

While the non-intrusive format is an attractive play, a clear downside is the creative brevity, said Michael Katrenak, media director at B2B agency Transmission. Pause ads can support brand recall and frequency, but more involved storytelling is crucial in building memorable brands, he said. 鈥淚 don鈥檛 think it鈥檚 the time to tell a story,鈥� said Katrenak.

Ecommerce traffic is the foundation of retail media 1.0, where in-market online shoppers search for products and brands and convert into buyers, fueling retail media鈥檚 powerful closed-loop measurement. We asked respondents to evaluate two dimensions of ecommerce traffic: traffic scale and traffic quality. Amazon Ads ranked No. 1 in traffic.

Respondents included B2B or B2C brand marketers and agencies at companies, or had clients, who spent $500K+ in digital advertising during the past 12 months.

More Chart of the Day:. 9/26 - Everybody loves YouTube. 9/25 - Show me the app money. 9/22 - B2B digital ad spend growth lags. 9/21 - Subscribe and save. 9/20 - Banking on traditional. Note: Respondents were asked, "Which generative AI platforms are local marketers experimenting with most?".

On today鈥檚 special edition podcast, we discuss how marketers and advertisers are beginning to treat influencer marketing as a need-to-have as more serious industries from B2B to politics and healthcare are developing their own creator strategies. This discussion is from the keynote of 蘑菇AV鈥檚 The Creator Economy Trends 2025 and is hosted by Vice President and Principal Analyst Jasmine Enberg and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.

Disruption could be greatest for healthcare and B2B tech. On May 30, 2024, AI Overviews were shown for almost two-thirds (63%) of healthcare-related queries and nearly a third (32%) of B2B tech searches, according to BrightEdge. But they were shown in virtually none of the restaurant- and travel-related queries.

OpenAI rolls out free search to capture shoppers during a peak ecommerce season, offering price comparisons and product links just when consumers need them most

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies. Brands maintain support for Pride despite anti-LGBTQ+ sentiment. Advertisers win with TikTok鈥檚 Creative Challenge鈥攂ut creators' gains uncertain. Brand execs from Forever 21, Abercrombie & Fitch, and more talk AI, Gen Z, and D2C.

On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.

B2B email marketing is already ingrained with AI technology. But marketers still need to overcome challenges, adopt innovative strategies, and embrace this technology as a helpful and increasingly essential tool.

While its B2B focus means LinkedIn is governed by a slightly different logic than its competitors, it continues to try and steal pages from their playbooks: Its expansion of Thought Leader ads in April suggests it is trying to build an ecosystem for influencers. Pinterest will continue to make itself hospitable to ecommerce advertisers.

More Chart of the Day:. 8/26 - Digital commerce鈥檚 pay day. 8/25 - Social video slows. 8/24 - The rise and fall of ecommerce growth. 8/23 - Programmatic OOH watch. 8/22 - Gen Z鈥檚 social motivators. Methodology: Data is from the August 2023 Mavrck "Creator Compensation Report." 689 US content creators ages 18+ were surveyed during June 2023.

B2B marketers are taking a cautious approach toward data investments. For marketing at scale, generative AI鈥檚 use hinges on trust and the human touch. Interoperability, the right evaluation criteria are key to identity solution adoption.

Yeah, that's like how couch D2C's work, which is a totally different way of shopping. And even that doesn't necessarily work great for couch D2C's. So it's a wild strategy. How do those competitors compare to Nike? Zak Stambor (08:54):. Yeah, they're all doing pretty well. Whereas Nike is not.

Once a staid B2B platform, LinkedIn is increasingly becoming a destination for creators, short-form video, and personal branding. This has made the platform more mainstream, and has opened additional opportunities for advertisers, particularly on the B2C side. We expect LinkedIn to surpass $5 billion in US ad revenues next year. Reddit is capturing more interest.

A 2023 study found only 5% of B2B marketers were using genAI to produce videos, a stark contrast to the 51% who used it for brainstorming and the 45% for researching headlines. However, a Capgemini report from October suggests a shift in perspective, with CMOs and executives worldwide predicting image and video generation will rise to a mainstream generative AI application in the next few years.

But did you know 蘑菇AV also has a division focused on B2B media solutions? Partner with 蘑菇AV today and connect your brand messaging with our powerful audiences. Visit 蘑菇AV.com slash advertise to learn more. (00:27):. Hello everyone and welcome to the Banking & Payment Show: Behind the Numbers podcast from 蘑菇AV. Today is November 12th, 2024.