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Adoption among the cohort will mark an 11.7% uptick in 2024, compared with a 1.7% growth rate for millennials, 2.4% for Gen X, and a 0.4% decline among baby boomers. Apple Intelligence aims to revitalize Siri. The upcoming Apple Intelligence suite could yield significant upgrades to Siri’s capabilities, potentially increasing both iPhone sales and Siri usage if the features function as promised.

Gen Z will lead in social network user penetration in the UK this year—overtaking millennials and well ahead of Gen X and baby boomers. Gen Z is thus beginning to have a more meaningful impact on overall usage trends. Social Network Users by Generation/Age.

Among those with a diagnosed health condition, more Gen Zers and millennials (56%) are at least moderately likely to ask their physician about a specific medication than baby boomers (34%) or the Silent Generation (32%), according to CMI Media Group’s March 2024 Future Outlook in Healthcare report.

BNPL growth is particularly slow for millennials, who have reached a point of saturation, and baby boomers, whose use is decreasing as population decreases. What it means: Retailers who want to encourage Gen Z shopping should make sure BNPL options are offered not only online but also seamlessly at in-store checkout. As card-linked BNPL offerings gain popularity, use in-store may become more common.