蘑菇AV

Boomers have a very short list of popular digital activities. So close to half, as you mentioned, Paola. Close to half of them are on YouTube and Facebook, but then you go down to one third who are on Netflix, and then it's a real sharp drop to fourth place, Pinterest and Instagram basically tied. Less than one in five Boomers on these platforms. (21:13):.

This year, we forecast 31.1 million Gen Zers and 33.6 million millennials will use generative AI this year, outpacing Gen Xers (20.6 million) and baby boomers (10.2 million).

Spend was boosted by Gen Z and millennials: Their billed business grew 12% YoY, compared with just 4% for Gen X and flat growth for baby boomers. Amex said new benefits in popular categories like dining fueled growth among younger consumers. Amex also acquired 3.3 million new cardholders during the quarter. Millennials and Gen Zers made up 80% of new accounts for the US Consumer Gold Card.

Nearly 4 in 10 Gen Zers (39.1%) find affiliate marketing at least moderately influential to their purchases, compared with 35.2% of millennials, 24.5% of Gen Xers, and 16.1% of baby boomers, our survey found. 5. First-party data is unlocking personalization. As third-party cookies decline, marketers are prioritizing first-party data to reach consumers.

Conversely, just 3.8% of baby boomers go to social first. Some consumers participate in condition-specific online communities. More than one-quarter (28.8%) of consumers said they have at some point belonged to an online network of people with similar symptoms or medical conditions, per our survey. These groups allow patients to share their experiences and learn more about treatments and side effects.

A) Gen Z B) Millennials C) Gen X D) Baby boomers. Over a third (34%) of millennials use a voice assistant every week, making them the most frequent users of the tech, according to GWI. April 16, 2025. Which of the following was ranked teens鈥� favorite influencer in Piper Sandler鈥檚 spring 2025 鈥淭aking Stock With Teens鈥� survey? A) Alix Earle B) MrBeast C) LeBron James D) Kai Cenat.

Social media is crucial for B2B marketing success. However, B2B marketers鈥� ages may be affecting their campaigns鈥� effectiveness. Younger B2B marketers are leading the way in leveraging social media and data-driven strategies.

Conversely, baby boomers were the least likely to say an ad helped with an existing medical issue (40%), or that it led them to discover a new condition (31%).

The number of LGBTQ+ consumers in the US is growing, and they seek authentic inclusivity from brands trying to reach them.

This number declines with every generation鈥�27% of millennials and 12% of baby boomers say the same. To view the full forecast, click here. They don鈥檛 know where to start, and it feels like a big research undertaking.