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AppLovin is setting its sights on ecommerce: Executives plan to attract spenders and grow revenues with a slew of ad product launches.

UK ecommerce sales have bounced back to steady growth as consumer spending remains resilient despite inflationary pressures. Most major categories will see a further shift online by 2027, bringing opportunities for ecommerce retailers.

JD.com challenges Meituan鈥檚 food delivery dominance: The Chinese ecommerce giant will hire 100,000 workers to help break the latter鈥檚 hold on the industry.

Users can opt to see less genAI content in categories that are more heavily affected by it, including beauty and art. Zooming out: Users have complained about Pinterest being infested by 鈥淎I slop.鈥� The company said that, while genAI can 鈥渂oost creativity and inspiration,鈥� users should have more control over what they see online.

While many users sell products via Twitch livestreams, Amazon has yet to position the platform as a rival to other social video commerce sites like TikTok Shop.

The agency has worked with clients including The Leffe Kitchen, Xiaomi, and IT Cosmetics. The Digital Dept., an influencer marketing agency specializing in brand strategy and talent management. It has worked with brands including Armani Beauty, H&M, and Crocs. The above list is far from exhaustive.

Cosmetics partnering with the National Women鈥檚 Soccer League to strengthen connections with younger female audiences. The move isn鈥檛 without reason. Sports provides massive growth potential, and viewers regularly interact with sports content on their digital devices.

The sale will feature savings on items including apparel, patio furniture, home essentials, and beauty products. In the long term, it plans to open 300 more stores over the next decade. A new twist: Target is enhancing Target Circle Week with new perks to drive engagement. Taking a page from Walmart鈥檚 playbook, Target Circle 360 members will get 24-hour early access to select deals.

It鈥檚 not just beauty and fashion; creators and influencers inspire purchases in many product categories. Section 3: Challenges Facing Marketers. Brands must balance a growing number of platforms and channels as the creator economy expands. Many social platforms are inundated with sponsored content, making it difficult to break through.

Lilly has taken plenty of legal action against pharmacies, clinics, med spas, and others over advertising and selling compounded versions of its GLP-1s. Lilly earlier this month, sued two pharmacies that make compounded medications, alleging they鈥檙e falsely marketing their versions as personalized.

Fashion and beauty accounted for 15% of Affirm鈥檚 gross merchandise volume (GMV) in Q2 FY 2025 (ending December 31, 2024). GMV in this segment shot up 20% YoY during the quarter. Affirm partnered with more than 45 fashion merchants in the past six months. We forecast Affirm鈥檚 total US payment value will hit $30.58 billion this year.

Gen Z is also searching where it鈥檚 shopping. More than half of Gen Zers who used social platforms for product discovery or shopping had done so on TikTok or Instagram鈥攖wo of the most popular platforms for social search鈥攊n the preceding month, per our survey. Pinterest is a shopping standout.

Cosmetics are engaging with female sports fans, partnering with the National Women鈥檚 Soccer League to strengthen connections with younger female audiences鈥攅ssential as 57% of US women over 13 identify themselves as sports fans, per 鈥淭he Sports Audio Report: Female Fans.鈥�.

The app initially tested ads in the US with brands in the fashion, gaming, and beauty industries in Q3 2024, and is now expanding its ad efforts with a commercial team to support brands and partners. After its expansion in Europe and Japan, over 200 brands have run ads on BeReal, including Levi鈥檚, Nike, and Amazon. BeReal has also tested US ads from some of these brands over the previous six months.

Unilever tested the AI technology with its beauty and wellness brands and saw measurable success. Tresemm茅, Vaseline, Dove, and Clear experienced 55% savings growth, turning content around 65% faster, while other brands saw an increase in consumer purchase intent.

NYX Professional Makeup launched a beauty collection centered around the film鈥檚 themes. Oreo boosted a special-edition Minecraft cookie offering that included an interactive AR experience, where buyers were able to unlock exclusive content and win prizes.