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Services that connect the online and in-store experience (like mobile apps, buy online, pickup in store, and curbside pickup) will be key for retailers trying to boost sales this back-to-school season as parents look for the best prices and most convenient ways to shop. Use this chart:. Advocate for additional spend on in-store advertising and promotions.

For the best outcomes, advertisers should test platforms like VideoAmp to compare effectiveness and ROI with their legacy solutions.

Why did he buy it? Because he wanted to fix a laser pointer. So, good reason to buy a broken laser pointer. Zak Stambor:. I have nothing to say about that. Sara Lebow:. The thing about these segments is, I always get to the end of it and no one ever has anything to say about it. Jeremy Goldman:. I will say, why can't you buy it? That was the best, like you couldn't find one for 14.82? Sara Lebow:.

The most helpful adjustment on measurement will be transparency around data and methodologies, rather than rigid adherence to a specific set of best practices. The next phase will unfold slowly, creating opportunities for some players and risks for others.

Identify which strategies drive people to buy. Recognize the importance of brand marketing. More like this:. 3 lessons from Pepsi鈥檚 CMO on keeping a 125-year-old brand relevant. Sephora鈥檚 loyalty SVP shares tips on creating a best-in-class loyalty program. Lessons from Chewy, Target, and Alo Yoga on resonating with customers in 2024.

The best approach for retailers to avoid losses from returns is to keep consumers satisfied with their first purchase. 鈥淏racketing is a hassle,鈥� Canaves said. 鈥淐onsumers would rather not bracket if they didn鈥檛 have to because they鈥檙e not getting the accurate information about fit, sizing, and other features.鈥�.

Tesco is testing a feature called 鈥淵our Clubcard Prices鈥� with a small group of UK customers, offering tailored discounts on the products they buy regularly鈥攊n addition to the weekly Clubcard Prices available to all members. Meanwhile, Sainsbury鈥檚 Nectar program already gives members personalized prices on up to 10 items, with savings of up to 30% on each.

Both overall consumers and Gen Zers named their current primary bank as the likeliest provider they鈥檇 buy from based solely on brand trust. But the proportion was much smaller among the latter (58.1% versus 42.9%). Payments and tech giants are best positioned to capture provider-switching Gen Zers.

The magazine鈥檚 Best & Brightest issue will be its first shoppable issue, with each section featuring QR codes that link to corresponding Pinterest boards where users can instantly buy featured items. The issue highlights over 120 items that have been tested by Real Simple editors, from kitchenware and home decor to beauty and pet products.

Ross noted a significant acceleration in sales in Q2 following the implementation of its 鈥渟harp pricing鈥� strategy of offering a wide selection of good, better, and best brands at highly competitive prices.

鈥淚 always start with 鈥榰nderstand your consumer,鈥� because you have to spend a lot of money and buy a lot in a condensed time period,鈥� said MacPherson. 鈥淲hether it's a checklist, or making sure your online-offline is integrated, what can you do to make things easier for parents as they head into this time period?鈥�. This was originally featured in the Retail Daily newsletter.

One of the best ways to do this at scale is by using AI tools and features that enable you to turn customer data into actionable insights. For example, you can use predictive analytics to deliver more relevant experiences that convert by forecasting a customer鈥檚 next order date, lifetime value, and more.

鈥淩etailers should consider partnering with creators who showcase the latest finds and best deals from their stores, while brands should target category-specific influencers, who may have smaller followings but higher trust levels of trust.鈥�. Trend: Presenting dupes as premium can convert buyers into private label.

After all, if people are marching in the streets they鈥檙e not going to be marching into Macy鈥檚 to buy holiday gifts.

To find the best deals during shopping seasons, consumers in China are increasingly turning to social media. The channel leads as the top source of deal information for 54% of shoppers, according to checkout.com. Apparel and accessories top shoppers鈥� wish lists for year-end purchases in Japan.

It will build off an already sizable base: 68% already buy secondhand, up 3 percentage points YoY, per ThredUp鈥檚 2025 Resale Report. Supply is following demand: 76% of retailers without a resale program say they are considering one鈥�2 percentage points more than last year.

Simple standalone products鈥攍ike hospitalization or disability due to an accident鈥攚ould be the best fit for this narrower use case. Online travel agencies like Booking.com or short-term rental platforms like Airbnb are digitally mature and have experience offering insurance to hosts and partners. The right partnerships bring more consumers into the fold鈥攁nd they鈥檙e primed to buy.

Including measurement personnel in discussions to get their buy-in will help determine whether the campaign will be able to reach the intended result. 3. Ensure you have the right data to measure your campaign and drive your ideal performance. 鈥淎s search is the best indicator of intent and location is the best indicator of exposure, the power is in bringing these two ideas together,鈥� Gerber said.

Provide them with the knowledge they need to make the best decision in the given circumstances, and make sure they are informed of changes happening at the bank. There鈥檚 no shortcut to meaningful customer acquisition. You might be able to buy customers, but you need to earn their loyalty and trust.

They鈥檙e currently only offered by crypto-focused lenders like Milo, but demand for crypto-backed mortgages is growing, especially among customers who otherwise wouldn鈥檛 have the assets to buy a home, per CoinDesk. The use of blockchain in mortgage transactions.

Ulta鈥檚 Mini Brands collection, which includes 68 toy versions of best-selling products from brands like e.l.f. Beauty and Supergoop!, is a viral hit among younger consumers eager to show off their hauls. Nordstrom added beauty kiosks focused on young adults to its teen apparel departments and a 鈥淵outh Adult Beauty鈥� category on its website late last year.

With an increasing number of ways to discover, research, and buy products, the customer journey is becoming less linear and more spread across touchpoints in the physical and digital worlds. We break down these changes and what retailers need to do to stay in touch with their consumers.

There weren鈥檛 any good case studies or best practices,鈥� Mayhew said. "Now that's changed.鈥�. Some 77% of B2B marketers say their brand has a dedicated influencer marketing budget, with 53% saying that budget is growing in 2025, per September 2024 data from Ascend2 and TopRank Marketing. Influencer marketing on LinkedIn.

This is a resource-intensive use case best reserved for high-profile campaigns with long lead times or where A/B or multivariate testing isn鈥檛 available. It鈥檚 also worth noting that even the best creative can only grab attention given the right context. Attention metrics can also refine programmatic bidding in real time. Attention metrics can be layered onto data-driven media buying strategies.

Key stat: Price (84%) is the No. 1 factor in influencing shoppers where to buy back-to-school items, according to Ankura鈥檚 2024 Back-to-School Shopping Survey. To help cover costs, 44% of parents plan to use rewards or loyalty points for back-to-school shopping.